Around the Net
UK Brands Spending More This Year On Marketing
- dotRising, Tuesday, April 22, 2014 2:23 PM
The latest Bellwether report, a quarterly survey of 300 senior marketers from the UK’s top companies found that marketers were increasingly optimistic about the prospects for their companies and industry sectors. The growing market optimism is mirrored in the swelling budgets, with 40% of those surveyed indicating that budgets were on the rise – compared to 25.8% last year.
