Around the Net
Malaysia, Singapore Expected To Be Asia's Top RTB Markets In 2014
- MarketingInteractive, Tuesday, April 22, 2014 4:50 PM
Malaysia and Singapore are expected to be the top two markets in Asia in 2014 when it comes to spend via real-time bidding (RTB). That’s according MarketingInteractive, which cites a Magna Global report: “The International State of Programmatic.”
Malaysia is expected to account for 22% of the region’s RTB market share in 2014, while Singapore is expected to account for 18%. By 2018, Korea is expected to be the leader with 31% market share.
