• by Amy Corr  @MediaPostOTL, April 23, 2014

Guitar Center launched "The Greatest Feeling on Earth," a TV spot starring Questlove as the brand's first artist ambassador. This is the first time Guitar Center has launched a brand campaign only for itself. In the ad, Questlove describes his upbeat emotional state when he plays drum and sees how his musical creativity alters the mood of those watching him play. He considers this euphoria the greatest feeling on earth. Guitar Center doesn't just sell musical instruments. It sells the uplifting, positive feelings one has when playing music. See the ad here, created by Pereira & O'Dell.