Well this is awesome! We saw an image of Colleen DeCourcy standing in front of a Weiden+Kennedy placard with her name on it on Instagram today and we thought, "Hmm, what does that mean?"
Turns out the agency has made her a partner in its global network. While that's awesome, there are 11 partners in all. Isn't being partner supposed to be special? They shouldn't just give it out to
anyone, right? Before you start sending hate mail, clearly DeCourcy is awesome and totally deserves partnership. We've seen her in action. We've seen her speak at conferences. She absolutely deserves
this. She's been with W+K for 18 months as global co-executive creative director. Congratulations, Colleen!
After an 8-week pitch process, during which Leo Burnett, FCB and Magnani Continuum Marketing battled one another for the Choose Chicago tourism account, it was FCB that prevailed. What's interesting is that Leo Burnett did some pro bono research to the tune of $1 million which each of the three shops used for their pitches. And while Leo Burnett might have had some explaining to do had they won the pitch, parent company Publicis Groupe shouldn't be too upset as Starcom, also a Publicis company, took home the media business.
In the automotive space, J.D. Power & Associates is seen as a God-like research figure. While it may take some time to be seen that way in the digital advertising space, the organization is going to make a go of it with the acquisition of Korrelate, an Orlando-based research firm that measures online consumer behavior, which it links to offline sales. Of course, much of what the J.D. Power/Korrelate offering will focus on is, in fact, the automotive industry -- but with a shift. J.D. Power President Finbarr O'Neill explains, saying: “Consumer behavior is changing dramatically in today’s Internet-powered world. The auto industry spends billions of dollars annually on digital marketing. Measuring online activity and linking it to actual vehicle sales will enable marketers to measure and optimize their digital strategy.”
Hey this is pretty cool. It addresses both writer's block as well as the desire for creatives to find a home for the work they poured their heart and soul into, but the client decided it wasn't worthy. Freelance creatives Kalle Everland and Timo Klaarenbeek have launched Ideas to Steal, a site on which creatives can "steal" killed ideas that others have uploaded. But if an idea is "stolen" the person doing the stealing has to agree to share credit and share any glory the work might receive down the line. Wouldn't it be awesome if someday some creative stood on stage at the Palais in Cannes and had to share the glory? Perhaps not -- but we'd certainly love to see that.
Brooklyn artist Maya Hayuk spoke with Starbucks agency 72andSunny over the course of eight days regarding her artwork and how it might be incorporated into promotional work for the new Starbucks
Mini Frappuccino. But after the eight days, she told the agency she was too busy to create new work and the talks ended.
Upon launch of the Mini Frappuccino, Hayuk felt the rainbow-style artwork was a bit too similar to work of her own and she filed a $750,000 copyright infringement lawsuit against Starbucks saying the finished product was "strikingly similar" to her work.
The lawsuit states: "Starbucks brazenly created artwork that is substantially similar to one or more of Hayuk’s copyrighted works.” Hayuk's lawyer added: “When things like this happen, it cheapens the value of the art -- it’s really true. And her only source of income is her art.”
For its part, a Starbucks spokesperson said: “We are aware a complaint has been filed, and we are investigating the allegations.”
It seems the "hook up" is the predominant theme at Cannes Lions this week. Just like Barbarian Group's Dumb Phones, Virool's "Cannes We Meet" helps delegates connect with other
Cannes We Meet is a web app that works just like Tinder. After you visit the site and log in using LinkedIn, you can swipe right to meet or left not to meet in a manner very similar to the Tinder dating app.
Of the app, Virool CEO Alex Debelov said, "We know that clients meet agencies, agencies win business, startups win funding and products find buyers. Now we're helping bridge that gap and propel our industry forward."
Nice effort though I'd venture to say that I'm not all that far off base when I suggest rose-fueled delegates are thinking about propelling forward something entirely different than the industry while boozing it up in Cannes.
Leading up to and during Cannes Lions, a handful of the world's best and most respected creatives convene on jury panels in Cannes, France to judge the world's creative. These judges are the cream
of the crop. Any agency would love to have them work for their shop -- but how does an agency reach out to all these amazing creatives all at once? Easy. Turn your Cannes Lion entry case study
video into a recruitment ad.
180LA did exactly that by submitting a case study video of an entry into four Lions competitions; Film, Press, Direct and Radio. So as jury members were in the midst of reviewing hundreds of entries, they were also delivered a sneaky recruitment video. Quite brilliant actually, and from the tweets some of the judges sent, the stunt seems to have gone over quite well.
Y&R/Bravo Miami VP Creative Director wrote: "Hey @180LA thanks for the offer in the middle of the judging process. Lol. I'll call Monday." Proximity Creative Director Eva Santos wrote, "A case study just called me by name and offered me a job. Great idea @180LA #canneslions "lionsjudging."
Delivered with the drollest of droll voice overs, jury members, if not interested in the offer, are asked to "pass this idea to the shortlist and help change the life of another CD."
Check out the video here.