• Campaign, Thursday, April 24, 2014 7:06 AM

The Post Office is reviewing its advertising, direct and digital accounts through the Crown Commercial Service, which has approached agencies on the Government's creative framework. That rules out the incumbent on the estimated GBP12m advertising account, Dare, because it has not been selected for the Government's roster of creative agencies. The direct and digital account incumbent, FCB Inferno, has been in place since winning the business in 2004 and again in 2010. The latter appointment was for four years, and so the account has naturally come up for review.

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