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Taco Bell In Calif. Fast-Casual Test
- Advertising Age, Thursday, April 24, 2014 9:30 AM
Executives from Taco Bell are launching a fast-casual concept in Huntington Beach, Calif., dubbed U.S. Taco Co. Though the concept was created by Taco Bell execs, it will bear little resemblance to to Taco Bell. Taco Bell CEO Greg Creed said the idea started to take shape about a year ago, after the company did some routine consumer-segmentation research.
