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Survey Finds We're All Omni-channel Shoppers
- Chain Store Age, Thursday, April 24, 2014 9:30 AM
These days, virtually everyone is a cross-channel shopper: 95% of consumers frequently or occasionally shop a retailer's website and store, according to a recent survey by CFI Group that was sponsored by eBay Enterprise. The study, “Omni-Channel Insights,” reveals that consumers expect exceptional service, while having the convenience of seamless in-store and online shopping.
