Regis, the largest hair salon chain in the world, has found that the biggest challenge with email acquisition has been to train hairstylists to collect email addresses. The company has found that
educating stylists is the way to get around this issue, said Brad McDonald, VP, Loyalty at Regis, said in a panel at the Email Insider Summit today. Rather than just offering incentives (which can
result in bad email addresses), McDonald said that his company has focused on educating stylists on how growing an email list can help their personal business has been effective.
