• by Tyler Loechner  @mp_tyler, April 24, 2014

TC Media this week announced the launch of its Canadian Programmatic Marketplace, which houses ad inventory in English and French. 

The company says the marketplace is for digital display inventory, coming from 95 “premium content partners” and over 650 Web sites. The marketplace launched in March, and TC Media claims it delivers over 1 billion monthly impressions and reaches over 14 million unique Canadian visitors.

“TC Media recognizes the importance of programmatic buying and has invested heavily in its team, technology, and partnerships,” stated Patrick Lauzon, SVP of interactive marketing solutions at TC Media. Partners include Livingly Media, Spin Media and Hockeybuzz, as well as over 100 regional newspaper sites, per a release.