And who said ageism has wiped out everyone over 40 in ad agencies? Not Hub Strategy & Communications, which just hired Wayne Buder as the agency's chief marketing officer. Buder comes to
the agency with 35 years of experience -- having worked on EA, Virgin, Mozilla and Disney -- and once had his own ad agency, BuderEngel Advertising. Of joining Hub, Buder said: “As a competitor
of Hub for years, I’ve always admired their creative work and the business model. But I hated losing to them even more. I’m glad to say there will be no more of that.” Rock on,
Huge -- that once tiny agency and now, well, huge -- is losing one of its own. Chief Experience Officer Michal Pasternak, who has been with the agency for ten years when it had but 10 staffers, is leaving the agency. She hasn't said where she's going, but she did say in an exit email: "I’m beyond excited about the challenges that lay before me. I plan to continue to redefine and push the boundaries of User Experience. I envision users of the world spending more time doing things they enjoy with people they love, and less time being frustrated by ill-considered, poorly designed experiences."
Ogilvy & Mather Chief Operating Officer Lou Aversano has been promoted to chief executive officer of O&M New York. He'll oversee all things New York and report to O&M North America Chairman and CEO John Seifert. Aversano has been with the shop for 20 years -- first joining as an account supervisor and moving into management roles in the early 2000s. Of the promotion, Seifert said: “Lou has done a phenomenal job serving our New York office for the past three years and IBM for the past 20. No one is better suited for this unique leadership opportunity than Lou. He will put his heart and soul into making New York the best it can be. Both the agency and our clients will benefit from Lou’s dedicated leadership.”
Brooklyn artist Maya Hayuk spoke with Starbucks agency 72andSunny over the course of eight days regarding her artwork and how it might be incorporated into promotional work for the new Starbucks
Mini Frappuccino. But after the eight days, she told the agency she was too busy to create new work and the talks ended.
Upon launch of the Mini Frappuccino, Hayuk felt the rainbow-style artwork was a bit too similar to work of her own and she filed a $750,000 copyright infringement lawsuit against Starbucks saying the finished product was "strikingly similar" to her work.
The lawsuit states: "Starbucks brazenly created artwork that is substantially similar to one or more of Hayuk’s copyrighted works.” Hayuk's lawyer added: “When things like this happen, it cheapens the value of the art -- it’s really true. And her only source of income is her art.”
For its part, a Starbucks spokesperson said: “We are aware a complaint has been filed, and we are investigating the allegations.”
It seems the "hook up" is the predominant theme at Cannes Lions this week. Just like Barbarian Group's Dumb Phones, Virool's "Cannes We Meet" helps delegates connect with other
Cannes We Meet is a web app that works just like Tinder. After you visit the site and log in using LinkedIn, you can swipe right to meet or left not to meet in a manner very similar to the Tinder dating app.
Of the app, Virool CEO Alex Debelov said, "We know that clients meet agencies, agencies win business, startups win funding and products find buyers. Now we're helping bridge that gap and propel our industry forward."
Nice effort though I'd venture to say that I'm not all that far off base when I suggest rose-fueled delegates are thinking about propelling forward something entirely different than the industry while boozing it up in Cannes.
Leading up to and during Cannes Lions, a handful of the world's best and most respected creatives convene on jury panels in Cannes, France to judge the world's creative. These judges are the cream
of the crop. Any agency would love to have them work for their shop -- but how does an agency reach out to all these amazing creatives all at once? Easy. Turn your Cannes Lion entry case study
video into a recruitment ad.
180LA did exactly that by submitting a case study video of an entry into four Lions competitions; Film, Press, Direct and Radio. So as jury members were in the midst of reviewing hundreds of entries, they were also delivered a sneaky recruitment video. Quite brilliant actually, and from the tweets some of the judges sent, the stunt seems to have gone over quite well.
Y&R/Bravo Miami VP Creative Director wrote: "Hey @180LA thanks for the offer in the middle of the judging process. Lol. I'll call Monday." Proximity Creative Director Eva Santos wrote, "A case study just called me by name and offered me a job. Great idea @180LA #canneslions "lionsjudging."
Delivered with the drollest of droll voice overs, jury members, if not interested in the offer, are asked to "pass this idea to the shortlist and help change the life of another CD."
Check out the video here.