And who said ageism has wiped out everyone over 40 in ad agencies? Not Hub Strategy & Communications, which just hired Wayne Buder as the agency's chief marketing officer. Buder comes to
the agency with 35 years of experience -- having worked on EA, Virgin, Mozilla and Disney -- and once had his own ad agency, BuderEngel Advertising. Of joining Hub, Buder said: “As a competitor
of Hub for years, I’ve always admired their creative work and the business model. But I hated losing to them even more. I’m glad to say there will be no more of that.” Rock on,
Huge -- that once tiny agency and now, well, huge -- is losing one of its own. Chief Experience Officer Michal Pasternak, who has been with the agency for ten years when it had but 10 staffers, is leaving the agency. She hasn't said where she's going, but she did say in an exit email: "I’m beyond excited about the challenges that lay before me. I plan to continue to redefine and push the boundaries of User Experience. I envision users of the world spending more time doing things they enjoy with people they love, and less time being frustrated by ill-considered, poorly designed experiences."
Ogilvy & Mather Chief Operating Officer Lou Aversano has been promoted to chief executive officer of O&M New York. He'll oversee all things New York and report to O&M North America Chairman and CEO John Seifert. Aversano has been with the shop for 20 years -- first joining as an account supervisor and moving into management roles in the early 2000s. Of the promotion, Seifert said: “Lou has done a phenomenal job serving our New York office for the past three years and IBM for the past 20. No one is better suited for this unique leadership opportunity than Lou. He will put his heart and soul into making New York the best it can be. Both the agency and our clients will benefit from Lou’s dedicated leadership.”
From now until the end of summer, those passing by the Time-Life building, home to the "Mad Men" fictional SC&P agency, will have the chance to sit on a bench crafted to look just
like the bench in the opening credits of "Mad Men."
The 12-foot bench was designed by Pentagram and consists of just two pieces -- a half-inch thick rolled steel plate seat and a 10-foot cast-concrete base.
So if you've got a hankering to sidle up to Don Draper (or whomever that silhouette turns out to be) then now's your chance.
In an LA Times Entertainment piece, you can find 11 pieces
of career advice for women that are based on the Peggy Olson character from Mad Men. And we all know Peggy, who rose from obscurity to full on executive fame over the course of the series,
has learned a lot and has much to share.
Advice ranges from not relying on your femininity to get ahead to demanding appropriate work space to taking power when it comes your way to maintaining a professional relationship even when there is a lot of personal baggage to never fall in love with your married boss.
Peggy's been through a lot. She's grown professionally and personally. And she's become wise with advice to share. We'll see her a few more times as Mad Men makes its final run this Spring.
At this year's Cannes Lions Festival of Creativity, Publicis Groupe Chairman and CEO Maurice Levy will take the stage with David Guetta, world-renowned French DJ Producer, for the Groupe's seminar which will explore innovation, creativity and the "zeitgeist of our industry today."
The seminar is called "Making the Brand: Authenticity and Influence through Celebrity Endorsements" and will take place in the Grand Auditorium on Thursday, June 25 at 4:00 p.m. CET, at the Palais des Festivals.
Guetta, as you may know, is a musician and marketer who has done his share of celebrity endorsements. From partnerships with brands like MUMM, Renault and most recently, TAG Heuer, to co-designing a pair of Beats by Dr. Dre, and co-founding a specialized agency for celebrity marketing, My Love Affair, Guetta also just released a new album titled "Listen" with international artists including Nicki Minaj, John Legend, Sia, and others.
Together with Levy, the two will discuss how celebrity endorsements have evolved from a simple play for buzz to a transformational creative role in marketing, advertising, and branding. Guetta will also give the audience an inside look at just how pivotal social media is in building relationships between artists and their audiences.