• by Amy Corr  @MediaPostOTL, April 25, 2014

True North Inc. has been named agency of record for Adlens, a manufacturer of variable focus technology for the eyewear industry. The agency was awarded the work following a review that included 12 other agencies. True North will be responsible for developing integrated communication strategies for Adlens and its range of brands to build consumer awareness of variable focus eyewear as well as drive sales. The scope of work will include online and offline creative campaign development, social media, media planning and buying, and data analytics. "Adlens is poised to change the eyewear industry with the technology they've developed," said Steve Fuchs, CEO, True North Inc. "This new partnership gives True North an incredible opportunity to help Adlens build their brand, introduce a new product category to the world, and reach their direct sales goals."