Looking more like a regular TV network, Netflix has struck deals with a number of small multiple system operators and TiVo that will give the subscription video-on-demand service its own cable TV “channel.”Through TiVo set-top boxes in the U.S. on cable systems own by RCN, Atlantic Broadband and by Grande Communications, Netflix will get its own channel position -- as well as its logo and name on TiVo’s electronic program guide.These cable systems represents under 1 million cable subscribers.Some analysts view this deal partly as symbolic -- since customers could access Netflix through on-screen apps, as well as Roku, Apple TV (and the upcoming Amazon Fire TV), as well as other smart-TV boxes.Still, these are the first cable TV deals allowing subscribers to access Netflix content without switching back and forth between different set-top boxes and remote controls.Netflix will retain its billing relationship with customers -- meaning that Netflix subscribers will still need to pay their $8 a month for the subscription video-on-demand service.Tom Rogers, president and CEO of TiVo, has said about the deal: “Our view has long been that the marriage of linear television and streaming over-the-top (OTT) TV is the future of television, and Netflix has clearly emerged as a must-have OTT service.”