Gurbaksh Chahal, founder of real-time ad network RadiumOne, was fired by his board of directors following a lawsuit which charged him of 47 felonies surrounding an argument he had with his
girlfriend last year. While some reports, based on a video, claim Chahal hit the woman 117 times, Chahal denies the accusations and has written a lengthy public letter in which he tells his side of
the story. In the letter, he writes, "The situation that resulted in my legal case began when I discovered that my girlfriend was having
unprotected sex for money with other people. (She testified to this in her interviews with the cops.) I make no excuse for losing my temper. When I discovered this fact and confronted my girlfriend,
we had a normal argument. She called 911 after I told her I was going to contact her father regarding her activities. And yes, I lost my temper. I understand, accept full responsibility and sincerely
apologize from the bottom of my heart for that. But I didn’t hit her 117 times, injure her, or cause any trauma as the UCSF medical reports clearly document. This was all overblown drama because
it generates huge volumes of page views for the media given what I have accomplished in the valley." Note that technically he never denies he hit her. Just how many times.
Despite naysayers, doomsday scenarios and predictions of the demise of ad agencies, employment levels are at their highest in the industry since 2001. Of course, 2001 was not a great time for the ad community having just experienced the dot com disaster but it's still a positive sign. That, combined with the finding that agency revenue has increased 3.7% to 39.1 billion in 2013 is a good sign as well. And digital now accounts for 35% of all U.S. agency revenue. That's a sea-change event considering most online and interactive efforts coming out of agencies just 15 or so years ago were considered hobbies.
As you may have heard, Burger King has brought back Subservient Chicken for its tenth anniversary. And as part of that return, Burger King has named WPP's David its lead global agency ending a three year period during which no agency oversaw the brand's global efforts. David will join the brand's U.S. agencies Pitch, Code & Theory and Horizon Media. Previously, domestic duties were handled by Mother.
Following Los Angeles Clippers owner Donald Sterling's comment that his ex-mistress shouldn't be "associating with black people" when he saw her in a picture with Magic Johnson, Translation Founder Steve Stoute has encouraged his clients to boycott the Clippers. So far, Translation client State Farm has pulled out. Other brands that have pulled their sponsorships include Red Bull, Kia, Virgin America and CarMax.
Recently, there's been increased debate surrounding the open office concept and its effect on productivity. Various articles and studies have pointed out that it may not be as productive a work
environment as old-school offices with walls and doors. Some posit that the concept fosters the creative spirit. Others posit that the concept fosters distraction and anxiety.
While many agencies have gone open concept, one is publicly proclaiming its love for the concept in an open letter published in Ad Age. Penned by SS+K Partner and Chief Creative Officer Bobby Hershfield, the letter reads like a "facts be damned" opinion piece which, truth be told, is perhaps all well and good. After all, what works for some, doesn't work for others.
In the letter, Hershfield thumbs his nose at stats highlighting the downside of the open office concept and touts the concept's benefits as he sees them. He writes: “We don't rely on email so much. We talk. Email follows up a conversation instead of initiating one, or even worse, substituting for one. We don't just share ideas. We wad them up and toss them at each other, blurt them out, interrupt and criticize and applaud them. We talk more. Walk around. Offer suggestions enroute to the bathroom. We don't hide in our offices. We don't hide behind walls. We are exposed and sometimes that fear puts pressure on us to be better in every aspect of our job."
He finishes, writing: "We are happier. We are less complacent. Less bored. We are stimulated. And we are getting to know one another better, which makes a culture that really is only about people and [making] ideas stronger."
There never will be an answer to this conundrum mostly because everyone has a different work style. Some love the thrill of constant interaction and lobbing ideas back and forth while eating their lunch and walking on their standing treadmill desk. Others love to cocoon themselves and let prior interactions gestate into well-formed ideas which are then shared to a larger group. To each their own, I guess.
David Murdico, creative director and managing partner of Supercool Creative Agency puts forth a solid argument as to why startups should pay agencies more than brands do for the same work.
First of all, he notes a startup is an unknown entity and no one has ever heard of it before making it all the more difficult to create the necessary marketing program to achieve awareness and sale. He notes startups are generally more demanding than established brand marketers, often times because so much is at stake.
Perhaps the biggest problem area when it comes to crafting marketing for a startup is that up until the point the startup reached out to an agency, everything about the startup has, thus far, operated in an echo chamber with scant few nodding and bobbing their heads in agreement without truly vetting the idea or how the idea will be perceived in the real world.
Another challenge when working with a startup? They tend to change their mind a lot about, well, everything. And that can be a gigantic time suck. Check out Murdico's entire list here and file it away in your back pocket for use the next time you consider working with a startup.
This is gold! Gold, I tell you! And it's arrived just in time. As we all mourn the loss of our beloved Mad Men characters, they have been given renewed life, in the form of a Tumblr blog, as
digital natives spewing all the usual buzzword bingo that's so prevalent in today's marketing landscape.
Taking on the form of animated gifs, we have Don informing his secretary: "The future of advertising is socially integrated digital platforms." We have Peggy commending a co-worker saying: "Nice branded social post, bro." We have Don asking Peggy: "But does it work as a pre-roll." We have Don reacting to a proposed "Tinder-powered drone." We have Pete telling Don: "The CTRs need optimizing for behavioral targeting of Millennials."
And on and on and on. Brilliance.
Oh for f*ck's sake! Stop. Just please stop! Every ridiculous addition to the CxO title space just dumbs down the importance of the core four: CEO, CFO, COO and CIO. Maybe you can add CMO and CCO to
that list -- but chief data officer? Chief customer officer? And now...wait for it...chief native officer?
Yeah. Chief native officer. Or at least that's what Forbes Contributor Daniel Newman would like to see instituted. Newman argues that the merging of paid and earned media requires this CxO style oversight.
He furthers his point, writing: "The biggest reason to get a Native Officer is that while digital agencies and publishers work together, they don’t necessarily do so as a team. In fact, there are instances where they don’t see eye to eye. While publishers are great at creating content, they can treat branded content like a 'second-class citizen.' On the other hand, digital agencies consider themselves star content creators for brands. In such circumstances, there’s a pressing need for a 'dedicated task force' to exploit native ads to their fullest potential. The CNO should lead this pack, guiding the brand towards rewarding native advertising campaigns and best practices."
So what say you? Do we need the chief native officer?
Sort of like food brands still pimping low fat/no fat products when studies clearly indicate the human body needs fat, the office management world is still pimping open office space when many studies have shown it's a less productive solution than
more traditional office space.
That's not stopping the latest trend in office space, the Superwide. Superwide office space is large, one floor office space consisting of 100,000 square feet or more. Of the trend, Brookfield Property Partners Senior VP Duncan McCuaig said: “Large floors are absolutely in demand.” And “right now there is very little of this product in the city,” he added, referring to Manhattan.
Adam Kansler, managing director at financial data company Markit, loves the open office concept and says: “There’s something that gets lost” when a company is on multiple floors. You don’t get the same random moments of seeing someone from across the way, hearing that they’re working on a project, and saying, ‘Oh, I’m going to stop by.’ ”