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London Live Disputes Low Barb Figures Reporting Viewers In Line With Expectations

London Live Chief Executive Andrew Mullins has hit back at criticism of low viewer figures and negative reporting of its Editorial Director, Stefano Hatfield, leaving within a month of the local station opening. He claims viewer figures are in line with the 0.7% share of Londoners the channel aims to achieve by the end of year one and that it is likely to be viewed on-demand and on mobile devices rather than in the linear fashion measured by Barb. He further claimed the very low Barb results do not tally with the station's own figures.



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1 comment about "London Live Disputes Low Barb Figures Reporting Viewers In Line With Expectations".
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  1. John Grono from GAP Research, April 30, 2014 at 5:40 p.m.

    This wouldn't be a case of trying to compare 'average minute audience' data upon which station shares are calculated, with audience reach which is a more commonly reported internal metric would it?

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