• by Amy Corr  @MediaPostOTL, April 30, 2014

To support World Autism Awareness month, BBDO NY and Autism Speaks have partnered to create an atypical 60-second commercial to encourage parents to look for the early signs of autism, because early intervention can make a "Lifetime of Difference." Interestingly, the 60-second PSA is really four 15-second spots seamlessly woven together to tell the story of a family with a child with autism. The first effort comes from Autism Speaks, illustrating the importance of an early autism diagnosis on a child's developmental upbringing. The next ad, for Band-Aid, shows the autistic toddler getting a scrape on his knee. Next, the middle-school-age son comes home from school and eats a bowl of Campbell's soup. The final ad shows the son graduating from high school, receiving a tablet, powered by AT&T Wireless, as a gift. "You just saw how early diagnosis can make a lifetime of difference," closes the ad. "Watch again and learn the signs at www.autismspeaks.org/signs." Each brand involved in the PSA is a BBDO NY client. Watch it here.