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To Twitter And Beyond With New Integrated Mobile Ad Exchange

  • Campaign, Thursday, May 1, 2014 9:07 AM

Twitter is set to offer British advertisers and agencies an integrated mobile bidding system as part of its strategy to tap into growing mobile and in-app budgets. The move, expected in Q2, follows its $350m purchase of the MoPub ad exchange, which already reaches more than a billion devices and handles more than 130bn requests from Android and iOS apps every month, Twitter claims. The new service will allow advertisers to set up campaigns through Twitter, which can then also be translated into programmatic bids that will run on the MoPub exchange.





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