Have you heard about the Cover Oregon kerfuffle? Apparently an ad created by Wieden+Kennedy satellite, North, was parodied by John Oliver on HBO, who took jabs at the apparent failure of the
state's health insurance exchange which cost upwards of $200 million and doesn't really work. Oliver took issue with one particular ad North created that
features folk singers portraying the fact everything is wonderful in Oregon and he created a parody featuring Lisa Loeb that basically labels everyone in
Oregon a bunch of "fucking idiots." It's actually quite hilarious -- but North Chief Creative Officer Mark Ray is not amused and has penned a scathing blog post entitled "Yes, John Oliver, We Are
Stupid Fucking Idiots" in which he pulls no punches in his lambasting of Oliver for not understanding the whole picture.
And for, well, clearly hurting his feelings a bit.
After just nine months on the job, Arnold New York President Corey Mitchell is leaving the building. Clearly something was amiss. Something didn't gel. Somebody pissed someone off. Or Mitchell fell on his face. Of course, no one is saying such things. At least publicly. Only the official spokesperson speak is being served up: "This decision was reached mutually. Corey made many terrific contributions to the agency both in new business and with current clients. We appreciate his work and leadership." For his part, Mitchell said: “It’s been important to me to manage my exit proactively, minimizing impact on clients and our staff. I’m happy to be leaving on a high note and wish Arnold and our clients the very best. We agreed to this earlier in the year. I’ll remain through May managing a transition and will announce a new position over the summer." Hmm. And so he was thinking of leaving, what, like 6 months after he arrived? Not good.
Well this is interesting. New York based agency Robert Snow Marketing is -- seemingly to prove its worth -- making, in their own words, a bold move. So what's the bold move? They're offering to write a "complimentary 500-word white paper [which they value at over $1,500] for qualified technology companies upon request." Now, depending upon the scope of said 500 words, $1,500 might be a good deal. If it's a technical piece that requires a lot of research, then yes, it sounds about right. But 500 words is not a lot of words and can, for some, be whipped out in under an hour. So as they say at the outset of any marketing project, make sure you both agree on scope.
WPP continues to grow its stable of digital agencies with the recent acquisition of Toronto-based Twist Image. In business for 14 years, the agency has 100 employees and handles Walmart, TD Bank and the Montreal Canadiens. Twist Image President Mitch Joel is stoked because he will have access to WPP's data assets and partnerships with Google, Facebook, Twitter and others.
In an interview with The Guardian, Crispin Porter + Bogusky CEO Andrew Keller
shared his thoughts on failure and how failure can fuel future success.
When Keller was in college, he intended to become a doctor. That didn't go so well. Of that time in his life. Keller said, “I was at a very small college in a very small town. And having failed, I decided I’d stay in that town for the summer and work as a cook in this restaurant. I wanted to know: how bad was failure? I’d seen my dominant dream, to be a doctor, come crashing down. And it was like, okay -- let’s explore this a little bit.”
Of the lessons he learned during this supposed failure, Keller added, “I was supposed to be a doctor, so staying in a little town and working in a restaurant -- that was not something that figured in my hopes and dreams. But I did that, and it gave me confidence. Because it wasn’t so bad. Failure isn’t so bad.”
And even though society and culture view failure as taboo and something to certainly avoid, Keller says we all should resist this line of thinking. Because failure is most certainly going to happen. That's what he tells his kids. He says, "failure is going to happen to all of us. It is going to happen to you.” So embrace it and learn from it.
From now until the end of summer, those passing by the Time-Life building, home to the "Mad Men" fictional SC&P agency, will have the chance to sit on a bench crafted to look just
like the bench in the opening credits of "Mad Men."
The 12-foot bench was designed by Pentagram and consists of just two pieces -- a half-inch thick rolled steel plate seat and a 10-foot cast-concrete base.
So if you've got a hankering to sidle up to Don Draper (or whomever that silhouette turns out to be) then now's your chance.
In an LA Times Entertainment piece, you can find 11 pieces
of career advice for women that are based on the Peggy Olson character from Mad Men. And we all know Peggy, who rose from obscurity to full on executive fame over the course of the series,
has learned a lot and has much to share.
Advice ranges from not relying on your femininity to get ahead to demanding appropriate work space to taking power when it comes your way to maintaining a professional relationship even when there is a lot of personal baggage to never fall in love with your married boss.
Peggy's been through a lot. She's grown professionally and personally. And she's become wise with advice to share. We'll see her a few more times as Mad Men makes its final run this Spring.