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M&C Saatchi Wins Norwegian Air Shuttle Account

M&C Saatchi's London office is expected to be called on to support its Stockholm office, which has won the Norwegian Air Shuttle global advertising brief. The airline has major expansion plans and has been looking for a new agency since a review was announced at the start of the year, which led to its discussions with 15 agencies in London and the Nordics. The move ends a seven-year relationship with Norwegian agency Kitchen. Part of the expansion involves launching a series of low-cost, long-haul flights from Gatwick from July.


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