Well here's a money-saving idea, agencies. Why pay all that money for expensive photographers and their studio time or costly stock photography when you can just whip out your iPhone, take
an Instagram picture and call it a day? And why would you do that? Because according to an analysis by social media agency Laundry Service, Instagram photos perform better than more professionally
shot photos. The agency found that while regular photos achieved 2.35% click-through, Instagram photos achieved an 8% click-through. And even better, Instagram photos led to a 25% increase in
The Ad Council is launching an auction on Charitybuzz. The auction is open to bidders internationally from May 1 through May 22 at Charitybuzz.com/AdCouncil. Proceeds will support the Ad Council and the organization’s work done on behalf of 50 national public service campaigns. Of the auction, soon-to-retire Ad Council President and CEO Peggy Conlon said: “It is truly an honor to have so many of our board members and friends come forward to offer exclusive experiences in support of the Ad Council. The Ad Council fundraises to underwrite the important work we do for our campaigns. Working with Charitybuzz’s extensive community of bidders gives us the opportunity to expand our base of funders and continue to grow the tools and services to increase the impact on behalf of our critical issues.”
On June 4th, the 4As will host a full-day think tank in New York called ReSolve with a challenge to solve the hunger crisis in New York City. ReSolve is an initiative created by the ADvocates, a special task force assembled by the 4As. The event will be held at 632 on Hudson and will bring together 120 young media and ad executives to brainstorm ideas for City Harvest, the world’s first food rescue organization dedicated to feeding New York City’s hungry. The event, sponsored by Horizon Media, will include a keynote by FEED Projects co-founder Lauren Bush Lauren. Among the other presenters scheduled are Chef/Restaurant Owner Bill Telepan and Taylor McLemore with Wishbone.org and Parker Networks. Do your part, agencies.
Christian Haas, with Goodby Silverstein & Partners since 2006, is leaving the agency. Moving forward, he plans to focus on “advising a few startup clients and planning to freelance.” The agency doesn't yet have anyone lined up for Haas ECD position in the New York office. Of his exit, Haas said, “I want to go somewhere where I feel both excited and terrified -- the feelings I had when I first joined Goodby. I’m not leaving to go somewhere. I want to try something new and I want to take my time to find it.” Spoken like a true creative spirit.
Brooklyn artist Maya Hayuk spoke with Starbucks agency 72andSunny over the course of eight days regarding her artwork and how it might be incorporated into promotional work for the new Starbucks
Mini Frappuccino. But after the eight days, she told the agency she was too busy to create new work and the talks ended.
Upon launch of the Mini Frappuccino, Hayuk felt the rainbow-style artwork was a bit too similar to work of her own and she filed a $750,000 copyright infringement lawsuit against Starbucks saying the finished product was "strikingly similar" to her work.
The lawsuit states: "Starbucks brazenly created artwork that is substantially similar to one or more of Hayuk’s copyrighted works.” Hayuk's lawyer added: “When things like this happen, it cheapens the value of the art -- it’s really true. And her only source of income is her art.”
For its part, a Starbucks spokesperson said: “We are aware a complaint has been filed, and we are investigating the allegations.”
It seems the "hook up" is the predominant theme at Cannes Lions this week. Just like Barbarian Group's Dumb Phones, Virool's "Cannes We Meet" helps delegates connect with other
Cannes We Meet is a web app that works just like Tinder. After you visit the site and log in using LinkedIn, you can swipe right to meet or left not to meet in a manner very similar to the Tinder dating app.
Of the app, Virool CEO Alex Debelov said, "We know that clients meet agencies, agencies win business, startups win funding and products find buyers. Now we're helping bridge that gap and propel our industry forward."
Nice effort though I'd venture to say that I'm not all that far off base when I suggest rose-fueled delegates are thinking about propelling forward something entirely different than the industry while boozing it up in Cannes.
Leading up to and during Cannes Lions, a handful of the world's best and most respected creatives convene on jury panels in Cannes, France to judge the world's creative. These judges are the cream
of the crop. Any agency would love to have them work for their shop -- but how does an agency reach out to all these amazing creatives all at once? Easy. Turn your Cannes Lion entry case study
video into a recruitment ad.
180LA did exactly that by submitting a case study video of an entry into four Lions competitions; Film, Press, Direct and Radio. So as jury members were in the midst of reviewing hundreds of entries, they were also delivered a sneaky recruitment video. Quite brilliant actually, and from the tweets some of the judges sent, the stunt seems to have gone over quite well.
Y&R/Bravo Miami VP Creative Director wrote: "Hey @180LA thanks for the offer in the middle of the judging process. Lol. I'll call Monday." Proximity Creative Director Eva Santos wrote, "A case study just called me by name and offered me a job. Great idea @180LA #canneslions "lionsjudging."
Delivered with the drollest of droll voice overs, jury members, if not interested in the offer, are asked to "pass this idea to the shortlist and help change the life of another CD."
Check out the video here.