Well here's a money-saving idea, agencies. Why pay all that money for expensive photographers and their studio time or costly stock photography when you can just whip out your iPhone, take
an Instagram picture and call it a day? And why would you do that? Because according to an analysis by social media agency Laundry Service, Instagram photos perform better than more professionally
shot photos. The agency found that while regular photos achieved 2.35% click-through, Instagram photos achieved an 8% click-through. And even better, Instagram photos led to a 25% increase in
The Ad Council is launching an auction on Charitybuzz. The auction is open to bidders internationally from May 1 through May 22 at Charitybuzz.com/AdCouncil. Proceeds will support the Ad Council and the organization’s work done on behalf of 50 national public service campaigns. Of the auction, soon-to-retire Ad Council President and CEO Peggy Conlon said: “It is truly an honor to have so many of our board members and friends come forward to offer exclusive experiences in support of the Ad Council. The Ad Council fundraises to underwrite the important work we do for our campaigns. Working with Charitybuzz’s extensive community of bidders gives us the opportunity to expand our base of funders and continue to grow the tools and services to increase the impact on behalf of our critical issues.”
On June 4th, the 4As will host a full-day think tank in New York called ReSolve with a challenge to solve the hunger crisis in New York City. ReSolve is an initiative created by the ADvocates, a special task force assembled by the 4As. The event will be held at 632 on Hudson and will bring together 120 young media and ad executives to brainstorm ideas for City Harvest, the world’s first food rescue organization dedicated to feeding New York City’s hungry. The event, sponsored by Horizon Media, will include a keynote by FEED Projects co-founder Lauren Bush Lauren. Among the other presenters scheduled are Chef/Restaurant Owner Bill Telepan and Taylor McLemore with Wishbone.org and Parker Networks. Do your part, agencies.
Christian Haas, with Goodby Silverstein & Partners since 2006, is leaving the agency. Moving forward, he plans to focus on “advising a few startup clients and planning to freelance.” The agency doesn't yet have anyone lined up for Haas ECD position in the New York office. Of his exit, Haas said, “I want to go somewhere where I feel both excited and terrified -- the feelings I had when I first joined Goodby. I’m not leaving to go somewhere. I want to try something new and I want to take my time to find it.” Spoken like a true creative spirit.
Ever since the advent of crowdsource-fueled creative entities like 99Designs, Freelancer and Fiver, design studios, which previously buttered their bread with business from ad agencies, are now
upping their game, cutting out the agency and going direct to the brand for business.
Of the trend, Design Business Council Head Greg Branson said, “A lot of the designers I work with have a strategy partner or a senior person in the business that does strategy. Many of them have been recruited by the designer out of the advertising industry, with the intention of taking their business to a higher level and offering a broader range of services."
While a design studio isn't going to take over the Coke account any time soon, shifts like this are on the rise. Interestingly, even before 99Designs and the like, Barbarian Group, which prior to Subservient Chicken, was a tech design studio of sorts, transformed itself into a full blown agency complete with all the usual agency services.
No, there won't be a weekly parade of design studios making it big like Barbarian did but market conditions have changed significantly enough that we will continue to see more of this.
For the past day or so, it seems impossible to escape from a Google News alert that isn't filled with that story about popular Indian celebrity Aishwarya Rai, who appeared in an ad for Kalyan
Jewellers elegantly dressed with a dark-skinned child holding an umbrella over her head. Many have called the ad racist.
An open letter from a consortium of feminist, child and human rights groups says the ad appears to "be representing aristocracy from a bygone era -- bejewelled, poised and relaxing while an obviously underage slave-child, very dark and emaciated, struggles to hold an oversize umbrella over your head."
The letter, which shares several examples of 17th- and 18th-century images that would now be considered racist, continues: "We wish to convey our dismay at the concept of this advertisement, and that you have, perhaps unthinkingly, associated with such a regressive portrayal of a child to sell a product...we, therefore, urge you to do the right thing -- cease to associate yourself with this offensive image by ensuring that further use of this advertisement is stopped."
In response, a statement from Aishwarya pretty much shirks any responsibility and blames the creative agency for the debacle. The statement read: "On the onset we would like to thank you on drawing our attention to the observation of the perception of the advertisement. Here is an attachment (picture of Aishwarya without the child holding the umbrella) of the shot taken by somebody during the shoot. The final layout of the ad is entirely the prerogative of the creative team for a brand. However shall forward your article as a viewpoint that can be taken into consideration by the creative team of professionals working on the brand visual communication. Thank you once again."
Kalyan Jewellers has pulled the ad.
On Wednesday at the LSA|15 Conference in Los Angeles, the Local Search Association announced the winners of its second annual Ad to Action Awards competition. LSA received 91 entries across 10
categories and the winners were revealed on the main stage at the event.
The competition focused on celebrating the most innovative "local" marketing products or solutions that facilitate consumer actions such as calls, clicks, store visits, etc. The winners demonstrated the greatest potential for driving local consumer engagement and best addressed current market needs.
The judging panel -- made up of 18 companies including Twitter, Foursquare, Yahoo, MapQuest, xAd and more -- evaluated these products and solutions. Each judge reviewed a subset of entries and no judge reviewed any entries where there was a potential conflict of interest.
In the Platforms and Services category, Chicago-based Rise Interactive, which likes to refer to itself as an "interactive investment management firm," won the top spot. And we can see why. Any agency that can spin the fact that they buy online advertising into "interactive investment management form" is worthy of praise.
For, oh, at least the past 7-10 years, every prognosticator has gleefully been promising "this is the year of mobile!" to the point where it's become a joke. Now, certainly, mobile has matured and
has become a viable medium for many things including advertising. But AKQA CCO Rei Inamoto isn't completely convinced.
In an interview with The Drum, Inamoto said, “To an extent I think the promise of mobile in relation to marketing has been exaggerated. The biggest misconception about mobile and the biggest mistake that advertisers make about mobile is to treat it like an advertising channel. Instead we should use it as a way to provide service not to provide a message.”
And, being the smart guy that he is, he's right. Rather than forcing old models (*cough* ...banners) through mobile devices, brands should embrace new services. Many have. Love them or hate them, Inamoto cites Uber as a brand that's fully embraced mobile, not as an advertising medium per se but, rather, as a platform for doing business.
So, yes, mobile has finally arrived. But my hope for the medium is that we can skip past all the missteps we took forcing old advertising models onto the internet and treat mobile very differently and more effectively. Like the personal service it has become. Not a pipe through which to shove ads.