Well here's a money-saving idea, agencies. Why pay all that money for expensive photographers and their studio time or costly stock photography when you can just whip out your iPhone, take
an Instagram picture and call it a day? And why would you do that? Because according to an analysis by social media agency Laundry Service, Instagram photos perform better than more professionally
shot photos. The agency found that while regular photos achieved 2.35% click-through, Instagram photos achieved an 8% click-through. And even better, Instagram photos led to a 25% increase in
The Ad Council is launching an auction on Charitybuzz. The auction is open to bidders internationally from May 1 through May 22 at Charitybuzz.com/AdCouncil. Proceeds will support the Ad Council and the organization’s work done on behalf of 50 national public service campaigns. Of the auction, soon-to-retire Ad Council President and CEO Peggy Conlon said: “It is truly an honor to have so many of our board members and friends come forward to offer exclusive experiences in support of the Ad Council. The Ad Council fundraises to underwrite the important work we do for our campaigns. Working with Charitybuzz’s extensive community of bidders gives us the opportunity to expand our base of funders and continue to grow the tools and services to increase the impact on behalf of our critical issues.”
On June 4th, the 4As will host a full-day think tank in New York called ReSolve with a challenge to solve the hunger crisis in New York City. ReSolve is an initiative created by the ADvocates, a special task force assembled by the 4As. The event will be held at 632 on Hudson and will bring together 120 young media and ad executives to brainstorm ideas for City Harvest, the world’s first food rescue organization dedicated to feeding New York City’s hungry. The event, sponsored by Horizon Media, will include a keynote by FEED Projects co-founder Lauren Bush Lauren. Among the other presenters scheduled are Chef/Restaurant Owner Bill Telepan and Taylor McLemore with Wishbone.org and Parker Networks. Do your part, agencies.
Christian Haas, with Goodby Silverstein & Partners since 2006, is leaving the agency. Moving forward, he plans to focus on “advising a few startup clients and planning to freelance.” The agency doesn't yet have anyone lined up for Haas ECD position in the New York office. Of his exit, Haas said, “I want to go somewhere where I feel both excited and terrified -- the feelings I had when I first joined Goodby. I’m not leaving to go somewhere. I want to try something new and I want to take my time to find it.” Spoken like a true creative spirit.
Are you going to SXSW? Do you want a new job? Then, it appears, you might want to hook up with Saatchi & Saatchi, which is opening up a Dallas office and will be trolling the streets of Austin
during SXSW for new hires.
The new office is for the agency's Team One unit, which focuses specifically on the Toyota and Lexus accounts. The agency's move to Texas is in reaction to Toyota moving its U.S. sales and marketing operations to Plano, Texas.
And so between barbecue and overcrowded sessions, head over to the SXSW Job Market at the JW Marriott (Floor 2). The hours are Friday, March 13 from 10 a.m. to 6 p.m. and Saturday, March 14 from 10 a.m. to 6 p.m.
While every morning she's grateful her clients haven't become part of some social media disaster and Twitter is her go to outlet for news, Huge (no, she isn't huge -- that's the name of the agency)
Director of Earned Media Alyssa Galella says that if she weren't working at Huge, she'd love to be "a detective. Or work in an animal shelter. I would basically be Ace Ventura, Pet Detective."
That's an interesting goal for a woman who was recently named one of PR Week's Innovation 50 or who accomplished a killer social media stunt by sending 99 boxes of Cap'N Crunch cereal to Jay-Z who later mentioned the stunt on the radio. Of course, yes -- she's just kidding, but Ace Ventura who certainly was a character. And I like people who aspire to be interesting characters.
But what's most interesting about Galella, who is far from being an old timer, is her wise view of social media today. She says, "There's no longer a dividing line between 'media' and 'social media.' You need to be fluent in both traditional media relations and social media to do your job most effectively. Most of what I've learned hasn't been on the clock, either -- take the initiative to read a ton, be active on social media, attend events, and take classes you're interested in." You know -- become educated in the ways of life.
Thank God. Someone who doesn't think Facebook, Twitter and Snapchat are the only valid forms of media in existence.
The Warc 100, an annual list of the best agencies based on an analysis of winning campaigns across 87 different award events or competitions, has named Lowe Lintas India the number one agency on its 2015 list. The agency scored 213 points and was closely followed by AMV BBDO with 191 and Colenso BBDO with 148.
Of the recognition, Lowe Lintas
India CEO Joseph George said: "We have had a terrific run on creative effectiveness this year across the globe; and all the accolades have further reinforced our belief in the type of work we want to
do and believe in."
Chicago's Starcom MediaVest Group Chicago was named top media agency, followed by PHD Mumbai. 360i New York was named top digital agency with R/GA New York taking second place.
The Warc 100 is a ranking of top marketing campaigns and companies that the organization says is based on their performance in effectiveness and strategy competitions. The organization does not disclose the competitions that it uses to devise the ranking.