Citing a better way to search for TV programs, AOL and Whalerock Industries will “re-imagine” AOL’s big Moviefone Web site to include TV.In addition to searching for movie showtimes and ticketing on Moviefone, consumers can now find a particular episode of a specific season of a television series -- whether on air, Netflix, Amazon, iTunes or elsewhere. This will eliminate searching through different TV platforms.“The line between television and film content blurs more every day," stated Lloyd Braun, founder/chief executive officer of Whalerock Industries, a Santa Monica-based media and technology company. "Consumers have a dizzying array of choices in determining what and where to watch their favorite TV shows and movies.”"We set out to answer a true market need by addressing the universal question: What do I want to watch, and where can I find it?” said Susan Lyne, chief executive officer of AOL Brand Group. “The new Moviefone is a simple and elegant solution to that challenge.”Both Braun and Lyne worked together as senior programming executives at ABC.Helping start up the effort will be a new Walt Disney theatrical release, “Maleficent,” in theaters May 30. The deal include co-branded media placements, custom creative and exclusive content on Moviefone.Moviefone was founded in 1989 and acquired by AOL in 1999.