Late last week, the White House released its latest big data report. While the report recommends a closer look at how marketers are using big data, the report does encourage self-regulation among marketers. "One of the things DMA was happy to see highlighted in the White House report was the power of self-regulation," Rachel Thomas, VP of government affairs, DMA, told Direct Marketing News. "A federal law may be unlikely to pass, but it isn't necessary to make sure consumers are protected properly. DMA members work every day to make sure data is used responsibly. We'll continue to do that regardless of what happens in Congress."