is poised to unveil a new, completely redesigned Web site on Tuesday, May 6. The new Web site will incorporate fully responsive “mobile-first” design, with formats
optimized for consumption across multiple platforms, including smartphones and tablets, as well as desktop.
The redesign includes a heavy emphasis on visual content within a
simplified format, featuring in-line video, photo galleries, story collections and endless scrolling options. Users can navigate the entire site from access points included alongside articles, making
it easier to find relevant content across different categories. Section fronts and article pages now include visual browsing options anchored by photos.
In terms of content
areas, the site is introducing a new local feature focused on neighborhoods, delivering geocoded news and crime data, as well as dining information and business listings. New social media features
include quick-review and “micro-sharing” options in the form of “sharelines,” pull quotes and photos.
On the advertiser side, the new design offers
opportunities for high-profile, eye-catching in-line ad placements, as well as a new responsive ad unit and browsing features that incorporate native advertising and sponsored content.
The launch of the new site is being sponsored by Etihad Airways, which will give all visitors unlimited access from May 6-9.
This is just the latest in a series of revamps and new
products from the Los Angeles Times Media Group as owner Tribune Co. prepares to spin off its newspaper properties as Tribune Publishing, a stand-alone business. In February, Hoy
, owned by
the Los Angeles Times Media Group, announced the launch of a new weekly newspaper devoted to sports, Hoy Deportes
, just in time to cover the lead-up to the World Cup.
January, LATMG ventured into e-commerce with the launch of District West, an independent online emporium for clothing, accessories, home goods, food and other products from designers, stores and
producers around L.A.