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IAB Announces UK Digital Upfronts

  • The Drum, Wednesday, May 7, 2014 8:07 AM
Following in the tradition of TV Upfronts, in which broadcasters show their wares to advertisers, the IAB has launched UK Digital Upfronts. The initiative will take place from October 13th to 17th, spanning the IAB's Mobile Engage event on October 15th. The showcasing opportunity will allow members to promote their best creative inventory packages to give brands a better idea of what is available on digital. UK Digital Upfronts has so far been backed by AOL, Google, Microsoft, Twitter and Yahoo.

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