That agency with the funny name, Wexley School for Girls, has had it with RFPs and they aren't going to take it anymore. In an effort to reduce agency review shenanigans, the agency is
turning the tables and is out with the first-ever Reverse Request for Information. It aims to eradicate the agency review process of the complex and costly rigamarole of vetting, chemistry checks and
basically pitting agencies against one another to compete for an account. The intro to the RRFI reads: “We believe it’s as important for the agency to choose its next clients as carefully
and rigorously as a client chooses its next agency.”
Explaining why the RRFI exists, the agency writes. "We think it is a perfect way of finding an agency that has the exact same values and needs as you do. When you do an RFP you get responses that are basically good guesses, instead of deep knowledge that leads directly to true insight. All of that time could be used to actually work on a real problem. All of the energy all of those agencies expend could be used on real work for you. We are looking for a client that is respectful, fun to be around and one that enjoys partnering with their agency not dictating to them. Period. We see ourselves as an asset not a vendor. And we see clients as partners not clients."
If you watch "Game of Thrones," you'll love this promotional effort from Sanders Consulting Group which is out with a survey designed to determine which Game of Thrones House your agency is most like. Through a series of survey questions that relate to the HBO series, your agency is properly aligned with the right Game of Thrones House. In doing so, your agency is given some interesting insight into who you really are. Give it a try here.
Austin-based Tent is celebrating its first year working in what it calls the post-AOR era. The agency has eschewed retainer-based work for fixed fee-based work and they're out with a video that shares their belief that because 70% of agencies are owned by three holding companies, they all operate the same way, because they share the same talent pool and because they all compete for the same clients, the net result is mass production-style crap that has no appreciation for talent or innovation. While all of this is true and admirably expressed, it's most certainly an uphill battle when, in fact, the net result of the holding company consolidation movement has sucked the blood out of any remaining talent ad innovation that might ever have existed. That said, we wish Tent well in their admirable effort to improve the agency business.
Remember when Diet Coke came out with that "You're On" campaign and everyone jumped all over the brand and the agency, Droga5, for making drug references? Well, it seems all those complaints had an effect -- and this week the brand is out with a "You're On"-less campaign that is more traditional in nature. And it was not created by Droga5. But the brand assures us that everything is still peachy between Diet Coke and the agency. For the time being.
From now until the end of summer, those passing by the Time-Life building, home to Mad Men's fictional SC&P agency, will have the chance to sit on a bench crafted to look just
like the bench in the opening credits of Mad Men.
The 12-foot bench was designed by Pentagram and consists of just two pieces; a half-inch thick rolled steel plate seat and a 10-foot cast-concrete base.
So if you've got a hankering to sidle up to Don Draper (or whomever that silhouette turns out to be) then now's your chance.
In an LA Times Entertainment piece, you can find 11 pieces
of career advice for women that are based on the Peggy Olson character from Mad Men. And we all know Peggy, who rose from obscurity to full on executive fame over the course of the series,
has learned a lot and has much to share.
Advice ranges from not relying on your femininity to get ahead to demanding appropriate work space to taking power when it comes your way to maintaining a professional relationship even when there is a lot of personal baggage to never fall in love with your married boss.
Peggy's been through a lot. She's grown professionally and personally. And she's become wise with advice to share. We'll see her a few more times as Mad Men makes its final run this Spring.
At this year's Cannes Lions Festival of Creativity, Publicis Groupe Chairman and CEO Maurice Levy will take the stage with David Guetta, world-renowned French DJ Producer, for the Groupe's seminar which will explore innovation, creativity and the "zeitgeist of our industry today."
The seminar is called "Making the Brand: Authenticity and Influence through Celebrity Endorsements" and will take place in the Grand Auditorium on Thursday, June 25 at 4:00 p.m. CET, at the Palais des Festivals.
Guetta, as you may know, is a musician and marketer who has done his share of celebrity endorsements. From partnerships with brands like MUMM, Renault and most recently, TAG Heuer, to co-designing a pair of Beats by Dr. Dre, and co-founding a specialized agency for celebrity marketing, My Love Affair, Guetta also just released a new album titled "Listen" with international artists including Nicki Minaj, John Legend, Sia, and others.
Together with Levy, the two will discuss how celebrity endorsements have evolved from a simple play for buzz to a transformational creative role in marketing, advertising, and branding. Guetta will also give the audience an inside look at just how pivotal social media is in building relationships between artists and their audiences.