That agency with the funny name, Wexley School for Girls, has had it with RFPs and they aren't going to take it anymore. In an effort to reduce agency review shenanigans, the agency is
turning the tables and is out with the first-ever Reverse Request for Information. It aims to eradicate the agency review process of the complex and costly rigamarole of vetting, chemistry checks and
basically pitting agencies against one another to compete for an account. The intro to the RRFI reads: “We believe it’s as important for the agency to choose its next clients as carefully
and rigorously as a client chooses its next agency.”
Explaining why the RRFI exists, the agency writes. "We think it is a perfect way of finding an agency that has the exact same values and needs as you do. When you do an RFP you get responses that are basically good guesses, instead of deep knowledge that leads directly to true insight. All of that time could be used to actually work on a real problem. All of the energy all of those agencies expend could be used on real work for you. We are looking for a client that is respectful, fun to be around and one that enjoys partnering with their agency not dictating to them. Period. We see ourselves as an asset not a vendor. And we see clients as partners not clients."
If you watch "Game of Thrones," you'll love this promotional effort from Sanders Consulting Group which is out with a survey designed to determine which Game of Thrones House your agency is most like. Through a series of survey questions that relate to the HBO series, your agency is properly aligned with the right Game of Thrones House. In doing so, your agency is given some interesting insight into who you really are. Give it a try here.
Austin-based Tent is celebrating its first year working in what it calls the post-AOR era. The agency has eschewed retainer-based work for fixed fee-based work and they're out with a video that shares their belief that because 70% of agencies are owned by three holding companies, they all operate the same way, because they share the same talent pool and because they all compete for the same clients, the net result is mass production-style crap that has no appreciation for talent or innovation. While all of this is true and admirably expressed, it's most certainly an uphill battle when, in fact, the net result of the holding company consolidation movement has sucked the blood out of any remaining talent ad innovation that might ever have existed. That said, we wish Tent well in their admirable effort to improve the agency business.
Remember when Diet Coke came out with that "You're On" campaign and everyone jumped all over the brand and the agency, Droga5, for making drug references? Well, it seems all those complaints had an effect -- and this week the brand is out with a "You're On"-less campaign that is more traditional in nature. And it was not created by Droga5. But the brand assures us that everything is still peachy between Diet Coke and the agency. For the time being.
I suppose it's entirely possible that there are hundreds of companies with the word "shift" in their name. And here's another; one that might raise an eyebrow with marketing agency Shift
Communications. Why? Because ShiftRGB.com (which, anachronistically, displays only 1995ish "coming soon" text).
Petrol Advertising Motion Director David Edeburn is launching ShiftRGB, a creative firm he says he's launching in response to Google Chrome's September 15th move to discontinue auto-playing Flash media. ShiftRGB will specialize in creating HTML5 display advertising for ad agencies transitioning to HTML5 display ads.
For the past 15 years, Edeburn has worked as an HTML5 animator, Flash animator, creative director and web developer at WOO, Arsonal and Petrol.
Following its premiere at the Palais des Festivals during the Cannes Lions International Festival of Creativity and a showing in Milan on July 15, Saatchi & Saatchi continues to celebrate the 25th
anniversary of its New Directors’ Showcase, this time with a New York City screening event at the Museum of Modern Art Tuesday, August 25.
Saatchi & Saatchi will present the New Directors Showcase featuring this year’s directing talent as well as the U.S. premiere of “25X25”: an "experiment in film" directed by 25 New Directors' Showcase alumni who have been recognized for their successful film, television, and advertising careers.
The “25x25” directors include Daniel Kleinman, Dawn Shadforth, Floria Sigismondi, Jonathan Glazer, Michel Gondry, Ivan Zacharias, Traktor, Dante Ariola, Ringan Ledwidge, Antoine Bardou-Jacquet, Carl Erik Rinsch, Noam Murro, Tim Bullock, Dougal Wilson, James Rouse, Jamie Rafn, Fredrik Bond, Philippe Andre, Jake Scott, Ne-o, David Wilson, Daniel Wolfe, Ilya Naishuller, Vania Heymann, and Charlie Robins.
Of the event, Andy Gulliman, Saatchi & Saatchi Worldwide Director of Film & Content and curator of the New Directors Showcase said: “Back in 1991 an idea was conceived for a Showcase that would reflect the agency’s reputation for nurturing and developing new talent. 25 years later we are still committed to providing a global platform for new directing talent.”
Saatchi & Saatchi New York CEO Brent Smart added: “It was a real highlight to experience the New Directors’ Showcase and 25X25 Film at Cannes this year and we couldn’t be more excited to bring this event to New York. I hope our clients, partners, and people find the same inspiration from the next generation of filmmakers.”
Recently, DDB Istanbul was in search of an art director. As is always the case with an open creative position, the agency was slammed with portfolios. But one portfolio stood out and was far and
away above all others.
Like a shipwrecked person on an island (after all, that's kind of like what joblessness is like), Canhür Aktuglu did the message in a bottle thing placing his cover letter inside a bottle and embedding a USB stick containing his portfolio in the bottle's cork.
Check out several images of his creation here.
Pretty soon we'll start calling trading desks media departments. Oh, wait.
Barton F. Graf 9000 has brought in a new creative team, Michael Hagos and Sam Dolphin, who have joined the agency as art director and copywriter. Hagos and Dolphin will report directly to Executive
Creative Directors Scott Vitrone and Ian Reichenthal.
Hagos and Dolphin have been working together off and on since the pair were in graduate school at Virginia Commonwealth University and became a team while helping to launch the New York office of Goodby, Silverstein and Partners. Together, they have worked on Comcast, New York Post, Street Easy, and Rock the Vote.
Of the pair, Barton F. Graff 9000 Founder and Chief Creative Officer Gerry Graf said: “I love the different ways they find creative solutions. When I look at work, and I can’t figure out how the team came up with the idea, those are the people I really like. Michael and Sam are campaign thinkers who fundamentally understand that breakthrough ideas also need to sell stuff. Not to mention, they’re pretty nice guys to have around the office.”
Before his time at Goodby, Hagos worked as a freelancer for a variety of agencies including Red Antler and Venables Bell and Partners. Prior to that, he spent time some time at Mother NY and Sid Lee, producing creative work for companies such as Target, Virgin Mobile, Stella Artois, Proust eMusic, and JCPenney. Before becoming partners, Dolphin worked as a copywriter at Wieden+Kennedy, Portland, where he created work for Dodge, P&G, Coca-Cola, Facebook, Nike, American Express, Sony, Special Olympics, and Herbal Essences, among others.