JWT is having a lot of fun this Mother’s Day, but in addition, they are being very helpful -- albeit a bit late -- to those who aren't quite sure what to buy Mom. The agency is out
with Intelligift, a research-based approach to gift selection. The service uses a "nationally representative" set of focus groups -- soccer moms, significant
(m)others, stepmoms -- to ensure your gift brings mom tons of pleasure versus a year of awkwardness for giving the wrong gift. How nice. We all need some help every once in a while when it comes to
Cleveland-based agency Brokaw has a mannequin named Shelly in the window of its downtown office. She has become an icon over the years as she wears a t-shirt which bears the names of the 20 quarterbacks the Cleveland Browns have had since 1999. Apparently, when a quarterback has a bad string of games, and the Cleveland Browns announce a change, fans head to Brokaw’s window to see Shelly. They go to see her because Brokaw adds the name of the new quarterback each time one is chosen. As Draft Day approaches, everyone in Cleveland will be looking to Brokaw's Shelly to see who the new quarterback will be. Of Shelly, Brokaw Co-Founder Gregg Brokaw said: “It started out as just a funny statement by two loyal Brown’s fans. Then as the list grew, it took on different emotions, from sadness to anger, then back to funny. We truly hope this draft solves the issue, because we really don’t know how many more extensions [to the t-shirt] we can add.”
So how is Carter Murray doing over at FCB? Since taking the reins eight months ago, he's made all kinds of changes and we (and everyone else) have covered them ad nauseam. But press releases and news stories aren't the only thing that keep us up to date with Murray's world. His Instagram feed is a vast collection of the people he's met at FCB, his fellow FCB employees, FCB office decor and a whole lot more. Of his Instagram entries, Murray says, “What I’m trying to do every day is show that the corporate world isn’t some distant thing, that CEOs can be much more down to earth." And we love you for it, Carter!
So Crispin Porter + Bogusky has created a new position: global managing director. And they've brought in former Wieden+Kennedy Global Account Director Spence Kramer to fill it. Speaking of filling -- is it just us, or does the name Spence sound, well, less than full? As in incomplete? As in you just really really want to call him Spencer? We digress. In his new position, Kramer will oversee the agency's 8 offices. Of his move to CP+B, Kramer says: “I can’t think of better people and a smarter, more forward-thinking company to join than CP+B. The best years of this agency are ahead of us.”
I suppose it's entirely possible that there are hundreds of companies with the word "shift" in their name. And here's another; one that might raise an eyebrow with marketing agency Shift
Communications. Why? Because ShiftRGB.com (which, anachronistically, displays only 1995ish "coming soon" text).
Petrol Advertising Motion Director David Edeburn is launching ShiftRGB, a creative firm he says he's launching in response to Google Chrome's September 15th move to discontinue auto-playing Flash media. ShiftRGB will specialize in creating HTML5 display advertising for ad agencies transitioning to HTML5 display ads.
For the past 15 years, Edeburn has worked as an HTML5 animator, Flash animator, creative director and web developer at WOO, Arsonal and Petrol.
Following its premiere at the Palais des Festivals during the Cannes Lions International Festival of Creativity and a showing in Milan on July 15, Saatchi & Saatchi continues to celebrate the 25th
anniversary of its New Directors’ Showcase, this time with a New York City screening event at the Museum of Modern Art Tuesday, August 25.
Saatchi & Saatchi will present the New Directors Showcase featuring this year’s directing talent as well as the U.S. premiere of “25X25”: an "experiment in film" directed by 25 New Directors' Showcase alumni who have been recognized for their successful film, television, and advertising careers.
The “25x25” directors include Daniel Kleinman, Dawn Shadforth, Floria Sigismondi, Jonathan Glazer, Michel Gondry, Ivan Zacharias, Traktor, Dante Ariola, Ringan Ledwidge, Antoine Bardou-Jacquet, Carl Erik Rinsch, Noam Murro, Tim Bullock, Dougal Wilson, James Rouse, Jamie Rafn, Fredrik Bond, Philippe Andre, Jake Scott, Ne-o, David Wilson, Daniel Wolfe, Ilya Naishuller, Vania Heymann, and Charlie Robins.
Of the event, Andy Gulliman, Saatchi & Saatchi Worldwide Director of Film & Content and curator of the New Directors Showcase said: “Back in 1991 an idea was conceived for a Showcase that would reflect the agency’s reputation for nurturing and developing new talent. 25 years later we are still committed to providing a global platform for new directing talent.”
Saatchi & Saatchi New York CEO Brent Smart added: “It was a real highlight to experience the New Directors’ Showcase and 25X25 Film at Cannes this year and we couldn’t be more excited to bring this event to New York. I hope our clients, partners, and people find the same inspiration from the next generation of filmmakers.”
Recently, DDB Istanbul was in search of an art director. As is always the case with an open creative position, the agency was slammed with portfolios. But one portfolio stood out and was far and
away above all others.
Like a shipwrecked person on an island (after all, that's kind of like what joblessness is like), Canhür Aktuglu did the message in a bottle thing placing his cover letter inside a bottle and embedding a USB stick containing his portfolio in the bottle's cork.
Check out several images of his creation here.
Pretty soon we'll start calling trading desks media departments. Oh, wait.
Barton F. Graf 9000 has brought in a new creative team, Michael Hagos and Sam Dolphin, who have joined the agency as art director and copywriter. Hagos and Dolphin will report directly to Executive
Creative Directors Scott Vitrone and Ian Reichenthal.
Hagos and Dolphin have been working together off and on since the pair were in graduate school at Virginia Commonwealth University and became a team while helping to launch the New York office of Goodby, Silverstein and Partners. Together, they have worked on Comcast, New York Post, Street Easy, and Rock the Vote.
Of the pair, Barton F. Graff 9000 Founder and Chief Creative Officer Gerry Graf said: “I love the different ways they find creative solutions. When I look at work, and I can’t figure out how the team came up with the idea, those are the people I really like. Michael and Sam are campaign thinkers who fundamentally understand that breakthrough ideas also need to sell stuff. Not to mention, they’re pretty nice guys to have around the office.”
Before his time at Goodby, Hagos worked as a freelancer for a variety of agencies including Red Antler and Venables Bell and Partners. Prior to that, he spent time some time at Mother NY and Sid Lee, producing creative work for companies such as Target, Virgin Mobile, Stella Artois, Proust eMusic, and JCPenney. Before becoming partners, Dolphin worked as a copywriter at Wieden+Kennedy, Portland, where he created work for Dodge, P&G, Coca-Cola, Facebook, Nike, American Express, Sony, Special Olympics, and Herbal Essences, among others.