JWT is having a lot of fun this Mother’s Day, but in addition, they are being very helpful -- albeit a bit late -- to those who aren't quite sure what to buy Mom. The agency is out
with Intelligift, a research-based approach to gift selection. The service uses a "nationally representative" set of focus groups -- soccer moms, significant
(m)others, stepmoms -- to ensure your gift brings mom tons of pleasure versus a year of awkwardness for giving the wrong gift. How nice. We all need some help every once in a while when it comes to
Cleveland-based agency Brokaw has a mannequin named Shelly in the window of its downtown office. She has become an icon over the years as she wears a t-shirt which bears the names of the 20 quarterbacks the Cleveland Browns have had since 1999. Apparently, when a quarterback has a bad string of games, and the Cleveland Browns announce a change, fans head to Brokaw’s window to see Shelly. They go to see her because Brokaw adds the name of the new quarterback each time one is chosen. As Draft Day approaches, everyone in Cleveland will be looking to Brokaw's Shelly to see who the new quarterback will be. Of Shelly, Brokaw Co-Founder Gregg Brokaw said: “It started out as just a funny statement by two loyal Brown’s fans. Then as the list grew, it took on different emotions, from sadness to anger, then back to funny. We truly hope this draft solves the issue, because we really don’t know how many more extensions [to the t-shirt] we can add.”
So how is Carter Murray doing over at FCB? Since taking the reins eight months ago, he's made all kinds of changes and we (and everyone else) have covered them ad nauseam. But press releases and news stories aren't the only thing that keep us up to date with Murray's world. His Instagram feed is a vast collection of the people he's met at FCB, his fellow FCB employees, FCB office decor and a whole lot more. Of his Instagram entries, Murray says, “What I’m trying to do every day is show that the corporate world isn’t some distant thing, that CEOs can be much more down to earth." And we love you for it, Carter!
So Crispin Porter + Bogusky has created a new position: global managing director. And they've brought in former Wieden+Kennedy Global Account Director Spence Kramer to fill it. Speaking of filling -- is it just us, or does the name Spence sound, well, less than full? As in incomplete? As in you just really really want to call him Spencer? We digress. In his new position, Kramer will oversee the agency's 8 offices. Of his move to CP+B, Kramer says: “I can’t think of better people and a smarter, more forward-thinking company to join than CP+B. The best years of this agency are ahead of us.”
Back in the day, asking a date to the prom was pretty basic. You walked up to the girl and you asked. Or you called her. Today, like everything else in life, it's a bigger deal. Everything about
prom is a bigger deal. Bigger dresses. Bigger parties. Bigger limos. And, yes, bigger prom proposals or promposals.
Last month, Jed Renfroe, who owns Renfroe Outdoor was asked by his son if he could use one of the company's digital billboards to post his proposal. Renfroe turned to Watchfire Design creative Spencer Gross who worked up a design which was then added to the rotation of one of Renfroe's digital billboards.
All of which makes one wonder, as overblown as proms (and weddings) have become, it this billboard thing just another element that steals away the magic and emotion and replaces it with staged pomp and circumstance?
Creatives Without Borders, a nonprofit organization that aims to better the lives of underserved individuals and communities by connecting creatives and doers, has launched a program to show
support and bring aid to those in need in Nepal.
In addition to providing food and other aid, Creatives Without Borders is encouraging people to send photos, videos and letters to show support for those who have and are still suffering from the earthquake in Nepal. The images will be projected on a large screen on Wednesday, May 6 at 8 p.m. at Naya Bazar in Kathmandu and be accompanied with live music.
Reports about what has been done and is being done in the country will also be showcased to help locals to understand what efforts are being exercised across the country.
You can show your support for the effort by sending your images, videos and letters to firstname.lastname@example.org or by using #cwbnepal when posting to social media.
The Bellevue, Washington-based clothier Eddie Bauer has hired Jose Cabaco as its new vice president and brand creative director. Previously global creative director at Nike's Center of Design
Excellency, Cabaco has a long history of agency work at shops such as Young & Rubicam, Leo Burnett, Saatchi & Saatchi, Grey, Wieden+Kennedy and Euro RSCG. He also ran his own agency called
Of the hire, Eddie Bauer CEO Mike Egeck said: “We are very excited to welcome Jose to Eddie Bauer. Jose has a proven track record of being able to develop emotionally compelling brand stories that inspire consumers. His talents will be vital as we continue to amplify our voice within the active outdoor community.”
And so the NewFronts. That time when all things digital trot out their offerings to all things agency in hopes that the latter opens its wallet for the former. And any time you give a marketing
person a chance to get on stage and sell themselves, what you usually end up with is, well, something other than normal.
Today, it seems, DigitasLBi pulled out all the stops and went full on gospel. According to this tweet, it seems the agency has gone biblical.
So what was the epic craziness all about? The agency struck a deal with Vox Media that offers the agency a first look at Vox Media's native product, Chorus for Advertising. Ah ha! There's the gospel tie in. Now it all makes perfect sense.