• by Amy Corr  @MediaPostOTL, May 8, 2014

Project L.I.F.T., a non-profit organization for the Charlotte-Mecklenburg School system, named Myjive as its digital agency of record. The agency will provide Project L.I.F.T. with services focused on recruiting top teachers through brand awareness via digital, traditional and social media channels. Project L.I.F.T (Leadership & Investment For Transformation) is a five-year initiative that engages teachers, communities and students to reach a 90 percent graduation, proficiency and growth rate at nine Charlotte-Mecklenburg Schools. Myjive will lead marketing efforts to attract more than 1,000 viable applications from K-12 teachers. "We couldn't be happier with this opportunity to work with Project L.I.F.T.," said Albert Banks, co-founder and managing director of Myjive. "We are invested in the education of our youth and are thrilled to help with the initiative. Our strategic direction and creative capabilities will help Project L.I.F.T. drive results through the recruitment of better teachers."