Trust in British brands is increasing, even for supermarkets and food companies implicated in last year's horse meat scandal. The annual Global RepTrack 100 UK study by the Reputation Institute found
that 43 per cent of companies now have an above-average ranking, compared to less than a third (32 per cent) a year ago. John Lewis has climbed to top spot, from fourth place last year. Sainsbury's
and Rolls Royce are in second and third place. M&S has slipped from top spot last year to fifteenth place.
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