More than a hundred upfront,
newfront, outfront and every-which-way-front presentations culminate this week as the major broadcast and cable networks unveil their 2014-15 programming schedules, and effectively, open up the sales
gates for the upfront advertising negotiating season.
Whether or not there is more or less scarcity in the supply of desired advertising opportunities remains to be seen, but one thing's
for sure, there is not paucity of events, presentations and network TV schmoozefests. To help MediaPost Weekend subscribers catch-up -- and prepare --
here's a round-up of the best of MediaPost's coverage.
CBS Remains The Broadcaster To Beat In An Ever-Changing Media
Landscapeadvertisement advertisement When it comes to consuming media, there is nothing quite as inviting as a rock-solid broadcaster that remains true to its stated goals and delivers on them with
reassuring consistency. That's one of the reasons ... By Ed Martin |
NBC's The Network To Watch -- And Maybe Buy -- This
UpfrontNetwork sellers and buyers are gearing up for a big battle this upfront. But who will be the real leader? CBS says it is. For the 2013-2014 season, CBS posted the best 18-49
viewer ratings and ... By Wayne Friedman |
Heading Into Upfront Week, NBC Has Much To Celebrate And
Build UponAs we head into upfront week, NBC remains in the opening slot of the week -- Monday morning -- which on the upside means its audience will be relatively fresh and
attentive, and on the downside means it ... By Ed Martin |
ABC And Fox Have Their Work Cut Out For Them Next
SeasonAs far as new series are concerned, this has been a rather downbeat year for Fox and ABC. With so much room for improvement at both, I can't wait to see the new shows they
...By Ed Martin |
Who Is Going
To Watch All That Video?!According to the media research, video consumption is up and time spent with digital media is up. I know that some of the media companies have double-digit
increases versus a year ago, but does anyone you ... By Barry Lowenthal |
Buyers Predict End To Upfront 'Scarcity:' Cite 'Overwhelming'
Supply, Shift To Audience-BuyingThe rapid expansion of supply, data and the ability to target audiences directly, as opposed to the programming they watch, is beginning to change the
way Madison Avenue participates in the upfront media-buying marketplace, according to ... By Joe Mandese |
Buy Us: 'We're Cheaper'In the current upfront, TVGN, the former TV Guide Network,
now co-owned by CBS and Lionsgate, and competing with the older all-entertainment-skewing network E!, has taken a different kind of approach to marketers: more direct and ... By Wayne
Friedman |
Where
Will The New Digital Video Money Come From?As more gets spent on original digital video, does the money come at the expense of original TV programming -- or from somewhere else in
marketers' budgets? By Wayne Friedman |
Getting More Upfront Mania -- Even After Your FillThe number of upfront presentations is getting so crowded that some networks want to make sure their message gets out -- even in reruns. MTV, a day after its recent upfront, emailed journalists a
video link for ... By Wayne Friedman |
Fox Pushes For C7 Ratings, Boosts Revenues By 12% In
3QJust days before Fox's upfront TV presentation -- as well as other TV networks -- 21st Century Fox executives continue to make a case for the Fox network to get C7-based upfront
deals from TV advertisers. By Wayne Friedman TV Upfront: More C7 Time-Shifted Deals, Digital Video Makes
Headway Will the TV upfronts see more structural changes -- making marketers pay for additional time-shifted programming -- from programs viewed beyond three days via TV homes own DVR
units, advertising in video on demand services or advertising on ... By Wayne Friedman | C7? Not So Fast. What Will TV Marketers Want In
Return?Thinking about C7 this upfront? Only if the price is right. And don't worry -- this isn't about an industrywide change circa 2007. TV network ad sellers continue to pursue
efforts to get paid for ... By Wayne Friedman | Breaking Dead: AMC Stars Ask Ad Execs To Pass The
BreadAd executives and media buyers are used to being wined and dined -- and even mingling with the talent (ie, stars of popular TV shows) during network upfront sales presentations.
But the celebrity mingling part normally is ... By Joe Mandese | PBS Makes Pitch For Online SponsorshipsTwo years ago,
PBS began creating original Web-only series and now boasts more than 30 shows streamed 5 million times a month by more than 1 million subscribers. Programming from PBS Digital Studios, distributed
mainly through ... By Mark Walsh | PBS Digital Is Looking For A Few Good
PartnershipsAt its NewFronts presentation, PBS Digital made it crystal clear it came to play in the digital space, where, it appears, it's already gained a lot of traction with
younger viewers. By P.J. Bednarski | AOL Slates 16 New Series, Banks On A Lot Of
InspirationIts ambitious AOL On schedule dotes on heroes and life-changing moments, in a more or less agreeable way. Tim Armstrong positions AOL as a kind of standard-bearer for the
online video segment. By P.J. Bednarski | NewFronts Open With A Strange Pair--'The New York Times' And
BuzzFeedThe online video NewFronts presentations began this morning with an "Odd Couples" one-two punch: The New York Times unveiling its expanding roster of video products and
touting its expertise and tradition, followed by BuzzFeed this afternoon ... By P.J. Bednarski | A Week Of NewFronts: A World of Food Shows And
AnalyticsAmerica now is at the limit for cooking shows, and I say that just a few hours after enjoying a delicious waffle ice cream sandwich with espresso concoction made for the Pop
Sugar NewFront crowd at ... By P.J. Bednarski | Vevo NewFront Proves Music And Money Makes World Go
'RoundWith a strong millennial and Hispanic base, Vevo is a music powerhouse and at its NewFront, it let advertisers know it. By P.J. Bednarski | Conde Nast Unveils The Scene, New Digital
Video PlatformIn the realms of high fashion, food and culture, CondeNast is considered the consummate insider. When it comes to new media, however, the publisher is assuming the role
of disruptive rebel. Embodying this disruptive pose, CN ... By P.J. Bednarski, Gavin O'Malley
Too Much Of An Awesome Thing: YouTube's 'Preferred' Gives Advertisers
A Top Shelf
How do you solve a problem like massive popularity and an over supply of content? You start Google Preferred, the YouTube slice of the top YouTube video sites for
advertisers overwhelmed, or frightened, by where their ... By P.J. Bednarski |
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