• by Amy Corr  @MediaPostOTL, May 16, 2014

SapientNitro named KV Sridhar as chief creative officer for India. Sridhar, popularly known as "Pops," will be based out of Mumbai and serve as a member of the global executive creative team, working alongside Rajdeep Endow, managing director of Sapient India. "Marketers now think differently about brand-consumer engagement and recognize the critical need for strategy, creative and technology to blend together, to move from just creating ads to creating worlds, or as SapientNitro refers to it, Storyscaping," said KV Sridhar. "The canvas has changed in a way that can no longer be constrained in the traditional advertising model. I am thrilled to join SapientNitro as they are leading this change, and redefining what it means to be an agency in today's hyper-connected world." Sridhar joins SapientNitro after 17-years as chief creative officer of Leo Burnett-India & Subcontinent. Sridhar began his career as a Bollywood film billboard painter.