It’s often difficult to differentiate SEM ad technology. I could write or edit massive reports on the topic (and I have!). But not today. Today, I’ll try to limit my analysis to exactly 17 syllables per company. Why? Well, partly because I thought it’d be fun, but on a more serious note, I thought that a constraining writing style like a haiku would force me to distill the differences between SEM tools down to their essence. Once you’re finished reading, I encourage you to comment with your own versions in the comment section below.
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