Lyris' New Tool Helps Marketers Improve Deliverability by Sending to Most Engaged Customers First

Email marketing services firm Lyris today has released a new tool called Priority Send which allows marketers to circumvent ISPs and land directly into the inboxes of their best customers. Priority Send has an advanced scoring algorithm which allows it to send the first batch of a marketer's emails to their most engaged subscribers. The tool is designed to help marketers avoid spam traps.

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