NEW! Heineken Hires Chief Orange Officer, Celebrates With Large Party

by Amy Corr @MediaPostOTL, May 19, 2014

Heineken Netherlands is a sponsor of the Netherlands national football team and very proud of its Dutch heritage. A 60-second ad celebrates the country's "Oragjekoorts," or Orange Fever, leading up to the 2014 FIFA World Cup. The ad begins with a Dutch float in a Brazilian carnival with an endless supply of Heineken for the hometown fans. There's dancers, a windmill and a cameo from illusionist Hans Klok. The festivities are led by Heineken's Chief Orange Officer, a man who bested 2,500 applicants for the job of spreading Orange Fever throughout the Netherlands and globally. See the ad here, created by Wieden+Kennedy Amsterdam.

beer, international, tv

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