We're pretty sure Jordan Zimmerman, founder of Fort Lauderdale-based Zimmerman Advertising, doesn't want you ad agency types (likely he'd likely prefer new business prospects) entering his
contest to win a three-day, two-night stay in Fort Lauderdale during which he will take you to a private lunch, tour you around his new offices and let you ask him any questions you want. All you have
to do to enter the contest is to -- in Zimmerman's own words -- "Wow me. Show me how passionate you are about coming to meet me, getting an autographed copy of my book, asking me questions and
learning from me how to build your dream." He wants to see your passion represented in a short video. He wants to feel your passion. He wants to feel your energy. He wants to know you want to be there
with him. He adds: "Trust me. This will be worth your while." Watch this video. Clearly the man is intense. And did you see those arms? Don't mess with this
Last year it was for charity. This year it's just for fun. This Friday, Austin-based GSD&M will host The Big Wheel 500, a race in which grown advertising professionals will climb aboard Big Wheels and race each other for fame, glory and a big bottle of Andre champagne. Other Austin agencies that will be participating are Proof Advertising, T-3, R/GA, nFusion, Razorfish, Thirteen23, Sanders Wingo, Latin Works, McGarrah Jessee, Ampersand Agency and Mason Zimbler. Guys, you should do this during SXSW!
Like clockwork, following the installation of Denise Karkos as its new CMO this past October, TD Ameritrade has selected a new agency of record. Havas will take over the account. Karkos, who was previously brand strategy managing director at TD Ameritrade, stepped into the CMO position following Phil Bowman. For Havas' sake, here's hoping Karkos remains CMO for the foreseeable future.
This just in! From those thick-headed types over at Heinz. Oh...just to clarify...they're not thick in the head. They're thick because, ya know, the ketchup is...thick? Get it? OK. Moving on. In a statement today, Heinz said: "Heinz is pleased to announce its partnership with global ad agencies, Omnicom and Interpublic Group, effective July 1. Omnicom has been awarded the vast majority of our global media business and will act as our key media agency moving forward, with IPG serving as the primary agency for our North American business. This decision was made after a comprehensive six month review process, in which our 20 global media agencies were simplified to two in order to better leverage our media buying and planning. As a result, we look forward to working with Omnicom and IPG to more efficiently leverage the scope and scale of the global Heinz brand."
David Murdico, creative director and managing partner of Supercool Creative Agency puts forth a solid argument as to why startups should pay agencies more than brands do for the same work.
First of all, he notes a startup is an unknown entity and no one has ever heard of it before making it all the more difficult to create the necessary marketing program to achieve awareness and sale. He notes startups are generally more demanding than established brand marketers, often times because so much is at stake.
Perhaps the biggest problem area when it comes to crafting marketing for a startup is that up until the point the startup reached out to an agency, everything about the startup has, thus far, operated in an echo chamber with scant few nodding and bobbing their heads in agreement without truly vetting the idea or how the idea will be perceived in the real world.
Another challenge when working with a startup? They tend to change their mind a lot about, well, everything. And that can be a gigantic time suck. Check out Murdico's entire list here and file it away in your back pocket for use the next time you consider working with a startup.
This is gold! Gold, I tell you! And it's arrived just in time. As we all mourn the loss of our beloved Mad Men characters, they have been given renewed life, in the form of a Tumblr blog, as
digital natives spewing all the usual buzzword bingo that's so prevalent in today's marketing landscape.
Taking on the form of animated gifs, we have Don informing his secretary: "The future of advertising is socially integrated digital platforms." We have Peggy commending a co-worker saying: "Nice branded social post, bro." We have Don asking Peggy: "But does it work as a pre-roll." We have Don reacting to a proposed "Tinder-powered drone." We have Pete telling Don: "The CTRs need optimizing for behavioral targeting of Millennials."
And on and on and on. Brilliance.
Oh for f*ck's sake! Stop. Just please stop! Every ridiculous addition to the CxO title space just dumbs down the importance of the core four: CEO, CFO, COO and CIO. Maybe you can add CMO and CCO to
that list -- but chief data officer? Chief customer officer? And now...wait for it...chief native officer?
Yeah. Chief native officer. Or at least that's what Forbes Contributor Daniel Newman would like to see instituted. Newman argues that the merging of paid and earned media requires this CxO style oversight.
He furthers his point, writing: "The biggest reason to get a Native Officer is that while digital agencies and publishers work together, they don’t necessarily do so as a team. In fact, there are instances where they don’t see eye to eye. While publishers are great at creating content, they can treat branded content like a 'second-class citizen.' On the other hand, digital agencies consider themselves star content creators for brands. In such circumstances, there’s a pressing need for a 'dedicated task force' to exploit native ads to their fullest potential. The CNO should lead this pack, guiding the brand towards rewarding native advertising campaigns and best practices."
So what say you? Do we need the chief native officer?
Sort of like food brands still pimping low fat/no fat products when studies clearly indicate the human body needs fat, the office management world is still pimping open office space when many studies have shown it's a less productive solution than
more traditional office space.
That's not stopping the latest trend in office space, the Superwide. Superwide office space is large, one floor office space consisting of 100,000 square feet or more. Of the trend, Brookfield Property Partners Senior VP Duncan McCuaig said: “Large floors are absolutely in demand.” And “right now there is very little of this product in the city,” he added, referring to Manhattan.
Adam Kansler, managing director at financial data company Markit, loves the open office concept and says: “There’s something that gets lost” when a company is on multiple floors. You don’t get the same random moments of seeing someone from across the way, hearing that they’re working on a project, and saying, ‘Oh, I’m going to stop by.’ ”