We're pretty sure Jordan Zimmerman, founder of Fort Lauderdale-based Zimmerman Advertising, doesn't want you ad agency types (likely he'd likely prefer new business prospects) entering his
contest to win a three-day, two-night stay in Fort Lauderdale during which he will take you to a private lunch, tour you around his new offices and let you ask him any questions you want. All you have
to do to enter the contest is to -- in Zimmerman's own words -- "Wow me. Show me how passionate you are about coming to meet me, getting an autographed copy of my book, asking me questions and
learning from me how to build your dream." He wants to see your passion represented in a short video. He wants to feel your passion. He wants to feel your energy. He wants to know you want to be there
with him. He adds: "Trust me. This will be worth your while." Watch this video. Clearly the man is intense. And did you see those arms? Don't mess with this
Last year it was for charity. This year it's just for fun. This Friday, Austin-based GSD&M will host The Big Wheel 500, a race in which grown advertising professionals will climb aboard Big Wheels and race each other for fame, glory and a big bottle of Andre champagne. Other Austin agencies that will be participating are Proof Advertising, T-3, R/GA, nFusion, Razorfish, Thirteen23, Sanders Wingo, Latin Works, McGarrah Jessee, Ampersand Agency and Mason Zimbler. Guys, you should do this during SXSW!
Like clockwork, following the installation of Denise Karkos as its new CMO this past October, TD Ameritrade has selected a new agency of record. Havas will take over the account. Karkos, who was previously brand strategy managing director at TD Ameritrade, stepped into the CMO position following Phil Bowman. For Havas' sake, here's hoping Karkos remains CMO for the foreseeable future.
This just in! From those thick-headed types over at Heinz. Oh...just to clarify...they're not thick in the head. They're thick because, ya know, the ketchup is...thick? Get it? OK. Moving on. In a statement today, Heinz said: "Heinz is pleased to announce its partnership with global ad agencies, Omnicom and Interpublic Group, effective July 1. Omnicom has been awarded the vast majority of our global media business and will act as our key media agency moving forward, with IPG serving as the primary agency for our North American business. This decision was made after a comprehensive six month review process, in which our 20 global media agencies were simplified to two in order to better leverage our media buying and planning. As a result, we look forward to working with Omnicom and IPG to more efficiently leverage the scope and scale of the global Heinz brand."
From now until the end of summer, those passing by the Time-Life building, home to the "Mad Men" fictional SC&P agency, will have the chance to sit on a bench crafted to look just
like the bench in the opening credits of "Mad Men."
The 12-foot bench was designed by Pentagram and consists of just two pieces -- a half-inch thick rolled steel plate seat and a 10-foot cast-concrete base.
So if you've got a hankering to sidle up to Don Draper (or whomever that silhouette turns out to be) then now's your chance.
In an LA Times Entertainment piece, you can find 11 pieces
of career advice for women that are based on the Peggy Olson character from Mad Men. And we all know Peggy, who rose from obscurity to full on executive fame over the course of the series,
has learned a lot and has much to share.
Advice ranges from not relying on your femininity to get ahead to demanding appropriate work space to taking power when it comes your way to maintaining a professional relationship even when there is a lot of personal baggage to never fall in love with your married boss.
Peggy's been through a lot. She's grown professionally and personally. And she's become wise with advice to share. We'll see her a few more times as Mad Men makes its final run this Spring.
At this year's Cannes Lions Festival of Creativity, Publicis Groupe Chairman and CEO Maurice Levy will take the stage with David Guetta, world-renowned French DJ Producer, for the Groupe's seminar which will explore innovation, creativity and the "zeitgeist of our industry today."
The seminar is called "Making the Brand: Authenticity and Influence through Celebrity Endorsements" and will take place in the Grand Auditorium on Thursday, June 25 at 4:00 p.m. CET, at the Palais des Festivals.
Guetta, as you may know, is a musician and marketer who has done his share of celebrity endorsements. From partnerships with brands like MUMM, Renault and most recently, TAG Heuer, to co-designing a pair of Beats by Dr. Dre, and co-founding a specialized agency for celebrity marketing, My Love Affair, Guetta also just released a new album titled "Listen" with international artists including Nicki Minaj, John Legend, Sia, and others.
Together with Levy, the two will discuss how celebrity endorsements have evolved from a simple play for buzz to a transformational creative role in marketing, advertising, and branding. Guetta will also give the audience an inside look at just how pivotal social media is in building relationships between artists and their audiences.