on Thursday launched its latest digital magazine, Yahoo Movies, aiming to create a video-rich mecca for movie fans.
The new site features trailers, celebrity Q&As, live streaming
of awards shows, image galleries, and industry news.
Yahoo Movies has the same visually driven design as digital magazines launched earlier this year, like Yahoo Tech, Yahoo Food and Yahoo
Travel. Like those sites, it is intended to offer a seamless experience across desktop and mobile screens, and will not be launched as a standalone app.
Yahoo already offers Yahoo
Screen, which includes movie as well as TV and Web video content, but Yahoo Movies aims to provide a more in-depth and extensive range of film-related material, including recommendations of movies to
stream at home and box-office rankings for new releases.
Like Yahoo’s other digital magazines, Yahoo Movies is also designed to draw native advertising -- ads that mirror the
look and feel of the new or revamped sites. Earlier this week, the company announced new image-focused native ads developed with a mobile-first mindset and available through Yahoo’s Gemini ad
Yahoo Movies also marks the first product launch under Josh Wolk, the former Entertainment Weekly
senior editor recently brought on as executive editor of Yahoo
Entertainment. Other recent editorial hires include a former “Page Six” editor to oversee Yahoo Travel, and Elle
veteran Joe Zee as editor in chief for Yahoo Fashion.