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Air Canada Going Global

On Tuesday, Air Canada will launch a new marketing campaign and a major repositioning of the company’s brand image to become a global player in air travel. Eyeing Air France-KLM as competitors, it is devoting a larger share of its ad budget to global marketing. While Air Canada traditionally spent about 25% outside of Canada, it will head to 50%, per VP marketing Craig Landry.

Read the whole story at The Globe and Mail »

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