• by Val Brickates Kennedy , May 20, 2014

Just nine days until MITX unveils the winners of its annual What's Next Awards for excellence in digital marketing and technology.

There will be no shortage of awards at this year's digital lovefest. MITX has expanded its list of categories to an impressive 25, covering everything from industry-specific campaigns to tech innovation. Categories include Best Innovation in Wearables, Best Online Video Innovation, Best Use of Experiential Marketing, Best Use of Social Media, Best Use of UX, Most Innovative Mobile App, and Most Insightful Big Data and Analytics Innovation. 

One particularly intriguing award to be presented is The What's Next Genuis Award. This year's nominees include allen & gerritsen, Applause, Cognizant Technology Solutions, CollegeWeekLive, EMC, Evergage, Mad*Pow, Paydiant, Reactor Media, Scratch Wireless, ThriveHive and White Rhino.

Nominees hail from all nooks and crannies of Boston's "digital ecosystem," from agency heavyweights like Mullen, Hill Holliday, Havas Media and SapientNitro to ad tech startups such as ViralGains and Moontoast. Also in contention: tech and data firms such as Akamai, NetProspex and Crashlytics.

The awards will be handed out at a ceremony on May 29 at the Westin Waterfront in Boston's Seaport District. Got to mitx.org for details.