• ClickZ, Wednesday, May 21, 2014 12:40 PM

Research From Unruly highlighting the life cycle of a viral video shows that the number of shares the average brand video attracts online in its first three days of launch has nearly doubled in the past year. More people search for content and then click to watch the videos. The average number of shares on the day following the video's launch jumped from 10% to 18% during the past 12 months, while shares in the first week also rose from 37% to 65%. The company released the study to showcase its pre-roll ad unit -- described as in-stream ads that consumers can skip -- that works similar to Google's YouTube model where advertisers only pay when viewers have watched at least 30 seconds.

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