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Pinterest Prepping Better Brand Insights

Pinterest is reportedly planning to give brands a clearer picture of trends on the popular picture-sharing platform as part of a new and improved API platform. “The API will inform businesses which products are most popular, which types of images work best, which Pins are driving the most sales, and more,” TechCrunch reports. “A select group of marketing technology companies have been invited to test this new ‘Business Insights’ API.”
 

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