Data management platform (DMP) Lotame this week announced a partnership with DataXpand, which is a DMP of sorts itself. DataXpand houses audience data from Latin American countries, Europe and U.S. Hispanics.
However, the company describes itself as an “audience data marketplace.” Marketers can use it to trade third-party audience data with one another.
Per a release, Lotame’s clients will gain access to DataXpand’s audience segments as a result of the partnership.
“We look forward to giving [Lotame] clients access to our Latin America and Hispanic rich data…,” stated Sebastian Yoffe, managing director of DataXpand.