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Brands, Agencies Looking For More Transparency In Programmatic
- The Drum, Thursday, May 22, 2014 4:03 PM
Christian Juhl, the new global CEO of digital ad agency Essence, says brands and digital agencies are looking for programmatic ad partnerships that put an emphasis on transparency, per The Drum.
The Drum wrote: “Juhl … said that many agencies are charging clients on a ‘single item, black-box line item’ within the overall media plan, which is not a transparent enough method.”
Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.