• by Amy Corr  @MediaPostOTL, May 23, 2014

CP+B hired Jay Gelardi as digital executive creative director, based in Boulder. Gelardi will partner with the agency's creative directors in developing digital ideas and strategies, as well as providing mentorship and leadership to junior creatives. Gelardi's appointment follows the recent hiring of Evan Russak as executive director of digital. Most recently, Gelardi was digital creative director at Sydney-based agency, The Monkeys. While there, he crafted work for Intel and Boost Mobile that was honored five times at the 2014 Webby Awards. Prior to that, he spent eight years at Agency Republic, London. "The Digital ECD is a critical role at CP+B," said Ivan Perez-Armendariz, executive vice president/chief digital officer, CP+B. "We're at our best when it's filled with someone that has made the choice to live and breathe digital 100% of the time. Jay is someone who really understands that the book of advertising conventions is being rewritten almost on a daily basis. We are thrilled that he is here to help us continue to rewrite that book."