• by Amy Corr  @MediaPostOTL, May 27, 2014

Northwood Hospitality, owner and operator of independent luxury hotels and resorts throughout the United States, named Beutler Ink, a content development firm headquartered in Washington, D.C., as its social media agency of record. The agency will work with the marketing and digital teams at several Northwood properties to assess each property's current social strategy, develop custom campaigns and custom strategy plans that are tailored to the unique voice and goals for each property. "As we continue to grow our portfolio with diverse, high quality assets throughout the United States, it has become vital we find a partner that possesses the strength and talent to be equally as invested in growing the social footprint of each property across various multimedia platforms," said David McCaslin, president of Northwood Hospitality. "Beutler Ink is an expert in social strategy that will bring a new and refreshing viewpoint to our hospitality portfolio and complement the Northwood team."