FTC Recommends Legislation That Would Bring More Transparency to Data Practices

The Federal Trade Commission is urging Congress to enact legislation that would require companies to disclose more information about how they collect and use data about consumers. This could make regulations tighter around email marketing, as brands may be required to give consumers more control. In addition, legislation would require that consumers have more access to inferences that are being made about them based on their interactions online. The recommendation comes as part of a report issued Tuesday by the FTC. It follows a White House report which calls for a Consumer Privacy Bill of Rights.

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