• by Amy Corr  @MediaPostOTL, May 28, 2014

Wunderman Brazil launched "Linesmen for Peace," a 2-minute video for the Sao Paulo Soccer Federation that promotes nonviolence for soccer fans, whose passion for their sport can turn aggressive during and after games. In the video, the Soccer Federation had linesmen replace their traditional yellow and red flags with white flags, the universal symbol for peace. The goal was for fans to think of peace and unity whenever the white flag was raised, rather than something more aggressive and violent. "There should be no offsides in peace" closes the video, seen here. The campaign was launched during the Sao Paulo State Championship, one of Brazil's largest tournaments.