Mini-Abe Might Be Small, But His Appetite Is Big

by Amy Corr @MediaPostOTL, May 28, 2014

Mini-Abe is back as the pint-sized brand ambassador for the Illinois Office of Tourism. And this time, he's a man after my own heart... or should I say stomach? Mini-Abe highlights the best foods Illinois has to offer in "Be More Nom-Nom-Mmm." His appetite is bigger than he is, but Mini-Abe conquers each meal head-on, whether it's a nice steak, sushi, popcorn or a corn dog. Those with rumbling stomachs can find a list of Mini-Abe's favorite spots at EnjoyIllinois.com. See the ad here, created by JWT Chicago.

ad campaign, creative, tv

Next story loading