• by Tyler Loechner  @mp_tyler, May 28, 2014

Supply-side platform (SSP) PubMatic on Wednesday announced it has appointed Cathie Black, former chairman and president of Hearst Magazines, to its board of directors.

Black was chairman and president of Hearst Magazines, a division of Hearst Corporation, for 15 years. She was previously president and CEO of the Newspaper Association of America and was president and publisher of USA Today. She was also the publisher of New York magazine.

“In this time of significant change in the buying and selling of advertising for all media, I’m drawn to companies whose missions are strongly aligned with the interests of publishers,” Black stated. “As brands continue to adopt programmatic technology, publishers need to be at the center of the strategy.”

Black joins fellow PubMatic board members Eric Carlborg of August Capital, Amar Goel of Komli Media, PubMatic cofounder/CEO Rajeev Goel, Ashish Gupta of Helion Advisors and Naren Gupta of Nexus Venture Partners.