Data provider IXI Services on Thursday announced it has partnered with Adelphic Mobile, a mobile demand-side platform (DSP).
The partnership will give Adelphic clients access to IXI’s financial-based targeting data. IXI Services is a division of Equifax, a consumer credit reporting agency.
“Financial data is an excellent indicator of consumer behavior,” stated Michael Collins, CEO of Adelphic.
Access to IXI’s data will give Adelphic clients “much more detailed targeting profiles when they buy mobile ads via real-time bidding (RTB)” than what they previously had access to, per a company representative.
IXI’s data will be available to marketers through Adelphic’s “Predictive Data Platform.”