Hmm. Was Austin-based GSD&M not cool enough to have been chosen by Chipotle to handle the chain's branding and original programming (think Farmed and Dangerous) efforts? Apparently not.
But it would seem they are cool enough to handle the brand's traditional advertising efforts (think ads and media), as they were just awarded that component of the brand's account. Of choosing
GSD&M, Chipotle CMO Mark Crumpacker said: “Our approach to marketing relies on an integrated effort between our internal creative group and a select team of specialized agencies. We have a
well-developed vision for our brand, but we are always looking for fresh approaches to our marketing. Right now, we are looking to strengthen our more traditional advertising and we are excited that
GSD&M will be joining our team to help with that effort.” We have a sneaking suspicion, however, that GSD&M wishes it scored more of the sexier, Back to the Start/Farmed and Dangerous
side of the business. But we're sure GSD&M isn't complaining about what will mostly likely be a hefty slice of the brand's $54 million marketing budget.
No doubt you have all been watching "Mad Men" religiously, right? Or at least reading Barbara Lippert's stellar Mad Blog on the topic. And by now, you've realized McCann Erickson is increasingly becoming the star of the show. If you haven't seen this year's season finale, you will understand why once you do. Did you know that according to Kontera, 29% of all McCann Erickson-related media consumption over the past three months occurred in a single day this past Monday? That's a big slice of earned media in just one day! And we're told the agency is going to take full advantage of its increased presence on the show and in social media when the show returns next year for its final 7 episode. Stay tuned.
Chicago and New York ad man Ralph Rydholm, who once saved the P&G budget (literally, by taking the report with him) when he had to bail out of a plane that had a malfunctioning engine on the runway, died this past Saturday at 76. For over 40 years, he helped build up J. Walter Thompson as well as did stints at Ted Bates and Tatham. He was also chairman of the 4A's for a bit as well. Of working with him at Tatham, writer Rachel Baron said, “Ralph made it safe to play around and try things. You could bring in the craziest ideas. And while he might tell you at the end they were crazy and impossible, he would always enjoy it. It was never an atmosphere of fear, and that ability to laugh at everything made everybody feel better and the creative process went on.”
Well while the advertising profession is still perceived by most as just a hair less shady than car dealers and lawyers, the business is still a place many people strive to be part of. Well, at least within the insular world of freelance networking company Working Not Working which just completed a survey of places its freelancers "would kill to work." On the list are BBDO, BBH, Pereira & O'Dell, 72andSunny, Barton F. Graf 9000, Venables Bell & Partners, Mother, 360i, Wieden + Kennedy, and Goodby. Of course the list is also filled with plenty of non-agency places like Patagonia, Red Bull, Space X, Tesla, The New Yorker, Apple, Buzzfeed, NASA, Facebook, Dropbox, Disney, Cartoon Network and others.
Oy! Another creative award event? Sadly, yes. This one's comes from The A-List Hollywood and they have announced the call for entries for the Moving Image
Advertising, Interactive & Branded Entertainment 2015 Award. The entry deadline set for January 30, 2015.
I'm told the A-List Hollywood is the first creative advertising competition of its kind in Hollywood and will focus on the intersection between advertising and entertainment across all platforms. The event will be judged by the usual collection of international creatives including Leo Burnett's Mark Tutsell, JWT's Matt Eastwood, 360i's Pierre Lipton, and DDB Germany's Eric Schoeffler, among others. And no, there's not one single woman on the jury.
Of the awards, The Martin Agency Chief Creative Director Joe Alexander said: "There are way too many award shows and way too many without a clear purpose. The A-List Hollywood is the rare exception. It rewards the brands -- and agencies -- that are behaving in the most creative and engaging ways. Now that's refreshing."
Right, Joe. That's vastly different from every single other award event on the planet.
There's been a lot going on with Nationwide and its relationship with its agencies over the past few months. While its relationship appears to be solid with McKinney, things are not going so well
regarding its relationship with Moxie.
Confirming this, a statement from Moxie CEO Suzy Deering reads: “While Moxie will continue to work with Nationwide, it will no longer be on a retainer basis. Given this shift, we’ve begun the process of closing our Columbus office. Accounts currently serviced out of that location will be handled by our Pittsburgh and Atlanta offices. We are very proud of the work our Columbus team has produced over the years. They are a group of truly talented, dedicated professionals, and we thank them for all they have done.”
It totally sucks when an office of an agency has to shut down due to client shifts or losses. It's not fun. I've been there and know firsthand what it's like. But life goes on. Mine did. And so will the lives of everyone involved here.