Hmm. Was Austin-based GSD&M not cool enough to have been chosen by Chipotle to handle the chain's branding and original programming (think Farmed and Dangerous) efforts? Apparently not.
But it would seem they are cool enough to handle the brand's traditional advertising efforts (think ads and media), as they were just awarded that component of the brand's account. Of choosing
GSD&M, Chipotle CMO Mark Crumpacker said: “Our approach to marketing relies on an integrated effort between our internal creative group and a select team of specialized agencies. We have a
well-developed vision for our brand, but we are always looking for fresh approaches to our marketing. Right now, we are looking to strengthen our more traditional advertising and we are excited that
GSD&M will be joining our team to help with that effort.” We have a sneaking suspicion, however, that GSD&M wishes it scored more of the sexier, Back to the Start/Farmed and Dangerous
side of the business. But we're sure GSD&M isn't complaining about what will mostly likely be a hefty slice of the brand's $54 million marketing budget.
No doubt you have all been watching "Mad Men" religiously, right? Or at least reading Barbara Lippert's stellar Mad Blog on the topic. And by now, you've realized McCann Erickson is increasingly becoming the star of the show. If you haven't seen this year's season finale, you will understand why once you do. Did you know that according to Kontera, 29% of all McCann Erickson-related media consumption over the past three months occurred in a single day this past Monday? That's a big slice of earned media in just one day! And we're told the agency is going to take full advantage of its increased presence on the show and in social media when the show returns next year for its final 7 episode. Stay tuned.
Chicago and New York ad man Ralph Rydholm, who once saved the P&G budget (literally, by taking the report with him) when he had to bail out of a plane that had a malfunctioning engine on the runway, died this past Saturday at 76. For over 40 years, he helped build up J. Walter Thompson as well as did stints at Ted Bates and Tatham. He was also chairman of the 4A's for a bit as well. Of working with him at Tatham, writer Rachel Baron said, “Ralph made it safe to play around and try things. You could bring in the craziest ideas. And while he might tell you at the end they were crazy and impossible, he would always enjoy it. It was never an atmosphere of fear, and that ability to laugh at everything made everybody feel better and the creative process went on.”
Well while the advertising profession is still perceived by most as just a hair less shady than car dealers and lawyers, the business is still a place many people strive to be part of. Well, at least within the insular world of freelance networking company Working Not Working which just completed a survey of places its freelancers "would kill to work." On the list are BBDO, BBH, Pereira & O'Dell, 72andSunny, Barton F. Graf 9000, Venables Bell & Partners, Mother, 360i, Wieden + Kennedy, and Goodby. Of course the list is also filled with plenty of non-agency places like Patagonia, Red Bull, Space X, Tesla, The New Yorker, Apple, Buzzfeed, NASA, Facebook, Dropbox, Disney, Cartoon Network and others.
Brooklyn artist Maya Hayuk spoke with Starbucks agency 72andSunny over the course of eight days regarding her artwork and how it might be incorporated into promotional work for the new Starbucks
Mini Frappuccino. But after the eight days, she told the agency she was too busy to create new work and the talks ended.
Upon launch of the Mini Frappuccino, Hayuk felt the rainbow-style artwork was a bit too similar to work of her own and she filed a $750,000 copyright infringement lawsuit against Starbucks saying the finished product was "strikingly similar" to her work.
The lawsuit states: "Starbucks brazenly created artwork that is substantially similar to one or more of Hayuk’s copyrighted works.” Hayuk's lawyer added: “When things like this happen, it cheapens the value of the art -- it’s really true. And her only source of income is her art.”
For its part, a Starbucks spokesperson said: “We are aware a complaint has been filed, and we are investigating the allegations.”
It seems the "hook up" is the predominant theme at Cannes Lions this week. Just like Barbarian Group's Dumb Phones, Virool's "Cannes We Meet" helps delegates connect with other
Cannes We Meet is a web app that works just like Tinder. After you visit the site and log in using LinkedIn, you can swipe right to meet or left not to meet in a manner very similar to the Tinder dating app.
Of the app, Virool CEO Alex Debelov said, "We know that clients meet agencies, agencies win business, startups win funding and products find buyers. Now we're helping bridge that gap and propel our industry forward."
Nice effort though I'd venture to say that I'm not all that far off base when I suggest rose-fueled delegates are thinking about propelling forward something entirely different than the industry while boozing it up in Cannes.
Leading up to and during Cannes Lions, a handful of the world's best and most respected creatives convene on jury panels in Cannes, France to judge the world's creative. These judges are the cream
of the crop. Any agency would love to have them work for their shop -- but how does an agency reach out to all these amazing creatives all at once? Easy. Turn your Cannes Lion entry case study
video into a recruitment ad.
180LA did exactly that by submitting a case study video of an entry into four Lions competitions; Film, Press, Direct and Radio. So as jury members were in the midst of reviewing hundreds of entries, they were also delivered a sneaky recruitment video. Quite brilliant actually, and from the tweets some of the judges sent, the stunt seems to have gone over quite well.
Y&R/Bravo Miami VP Creative Director wrote: "Hey @180LA thanks for the offer in the middle of the judging process. Lol. I'll call Monday." Proximity Creative Director Eva Santos wrote, "A case study just called me by name and offered me a job. Great idea @180LA #canneslions "lionsjudging."
Delivered with the drollest of droll voice overs, jury members, if not interested in the offer, are asked to "pass this idea to the shortlist and help change the life of another CD."
Check out the video here.