Hmm. Was Austin-based GSD&M not cool enough to have been chosen by Chipotle to handle the chain's branding and original programming (think Farmed and Dangerous) efforts? Apparently not.
But it would seem they are cool enough to handle the brand's traditional advertising efforts (think ads and media), as they were just awarded that component of the brand's account. Of choosing
GSD&M, Chipotle CMO Mark Crumpacker said: “Our approach to marketing relies on an integrated effort between our internal creative group and a select team of specialized agencies. We have a
well-developed vision for our brand, but we are always looking for fresh approaches to our marketing. Right now, we are looking to strengthen our more traditional advertising and we are excited that
GSD&M will be joining our team to help with that effort.” We have a sneaking suspicion, however, that GSD&M wishes it scored more of the sexier, Back to the Start/Farmed and Dangerous
side of the business. But we're sure GSD&M isn't complaining about what will mostly likely be a hefty slice of the brand's $54 million marketing budget.
No doubt you have all been watching "Mad Men" religiously, right? Or at least reading Barbara Lippert's stellar Mad Blog on the topic. And by now, you've realized McCann Erickson is increasingly becoming the star of the show. If you haven't seen this year's season finale, you will understand why once you do. Did you know that according to Kontera, 29% of all McCann Erickson-related media consumption over the past three months occurred in a single day this past Monday? That's a big slice of earned media in just one day! And we're told the agency is going to take full advantage of its increased presence on the show and in social media when the show returns next year for its final 7 episode. Stay tuned.
Chicago and New York ad man Ralph Rydholm, who once saved the P&G budget (literally, by taking the report with him) when he had to bail out of a plane that had a malfunctioning engine on the runway, died this past Saturday at 76. For over 40 years, he helped build up J. Walter Thompson as well as did stints at Ted Bates and Tatham. He was also chairman of the 4A's for a bit as well. Of working with him at Tatham, writer Rachel Baron said, “Ralph made it safe to play around and try things. You could bring in the craziest ideas. And while he might tell you at the end they were crazy and impossible, he would always enjoy it. It was never an atmosphere of fear, and that ability to laugh at everything made everybody feel better and the creative process went on.”
Well while the advertising profession is still perceived by most as just a hair less shady than car dealers and lawyers, the business is still a place many people strive to be part of. Well, at least within the insular world of freelance networking company Working Not Working which just completed a survey of places its freelancers "would kill to work." On the list are BBDO, BBH, Pereira & O'Dell, 72andSunny, Barton F. Graf 9000, Venables Bell & Partners, Mother, 360i, Wieden + Kennedy, and Goodby. Of course the list is also filled with plenty of non-agency places like Patagonia, Red Bull, Space X, Tesla, The New Yorker, Apple, Buzzfeed, NASA, Facebook, Dropbox, Disney, Cartoon Network and others.
From now until the end of summer, those passing by the Time-Life building, home to the "Mad Men" fictional SC&P agency, will have the chance to sit on a bench crafted to look just
like the bench in the opening credits of "Mad Men."
The 12-foot bench was designed by Pentagram and consists of just two pieces -- a half-inch thick rolled steel plate seat and a 10-foot cast-concrete base.
So if you've got a hankering to sidle up to Don Draper (or whomever that silhouette turns out to be) then now's your chance.
In an LA Times Entertainment piece, you can find 11 pieces
of career advice for women that are based on the Peggy Olson character from Mad Men. And we all know Peggy, who rose from obscurity to full on executive fame over the course of the series,
has learned a lot and has much to share.
Advice ranges from not relying on your femininity to get ahead to demanding appropriate work space to taking power when it comes your way to maintaining a professional relationship even when there is a lot of personal baggage to never fall in love with your married boss.
Peggy's been through a lot. She's grown professionally and personally. And she's become wise with advice to share. We'll see her a few more times as Mad Men makes its final run this Spring.
At this year's Cannes Lions Festival of Creativity, Publicis Groupe Chairman and CEO Maurice Levy will take the stage with David Guetta, world-renowned French DJ Producer, for the Groupe's seminar which will explore innovation, creativity and the "zeitgeist of our industry today."
The seminar is called "Making the Brand: Authenticity and Influence through Celebrity Endorsements" and will take place in the Grand Auditorium on Thursday, June 25 at 4:00 p.m. CET, at the Palais des Festivals.
Guetta, as you may know, is a musician and marketer who has done his share of celebrity endorsements. From partnerships with brands like MUMM, Renault and most recently, TAG Heuer, to co-designing a pair of Beats by Dr. Dre, and co-founding a specialized agency for celebrity marketing, My Love Affair, Guetta also just released a new album titled "Listen" with international artists including Nicki Minaj, John Legend, Sia, and others.
Together with Levy, the two will discuss how celebrity endorsements have evolved from a simple play for buzz to a transformational creative role in marketing, advertising, and branding. Guetta will also give the audience an inside look at just how pivotal social media is in building relationships between artists and their audiences.