• by Amy Corr  @MediaPostOTL, May 30, 2014

We Are Social was tapped by PVH Corp. to manage and consult on all social media activity for the apparel company's Van Heusen and IZOD brands in North America. Work will be handled out of We Are Social's New York office. The agency will be responsible for social listening and strategic development of social media activities and provide ongoing social content development, community management, insights and analytics. "Both the Van Heusen and IZOD brands have long histories and remain in demand because we continue to promote them in ways that are current and relevant to consumers,"said Anthony Trama, senior vice president of creative services, PVH Heritage Brands. "Social media increasingly plays an important role in each brand's ability to drive incremental growth, and we look forward to partnering with We Are Social to help take our brands to the next level."