• Variety, Monday, June 2, 2014 9:52 PM

NBC is asking sponsors in next year's Super Bowl to pay about $4.5 million for a 30-second spot, which "could represent a new record for pricing in the gridiron classic, as well as a 12.5% uptick over prices sought for Fox’s 2014 broadcast of the event," writes Brian Steinberg. The network is also putting that price tag on "a package of ad inventory in other NBCUniveral-owned sports properties... including English Premier League matches on NBCSN and sports broadcasts on Telemundo and sister cable outlet mun2."

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